Adobe Target Experts on Target Best Practices | Community
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Amelia_Waliany
Adobe Employee
Amelia_WalianyAdobe Employee
Adobe Employee
November 30, 2023

Adobe Target Experts on Target Best Practices

  • November 30, 2023
  • 15 replies
  • 10995 views

December 6th, 2023

 

We are happy to welcome Brent Kostak, Product Marketing Manager, Cristinel Anastasoaie, Senior Product Manager, and Drew Burns, Group Product Marketing Manager, for an AMA session about Adobe Target best practices. 

 

Our experts:

  • Brent Kostak is a Product Marketing Manager at Adobe. Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.
  • Cristinel Anastasoaie is a Senior Product Manager for Adobe Target. Cristinel is focused on machine learning personalization in Adobe Target, Analytics for Target integration, and the product user interface. Before his current Adobe role, Cristinel held product management positions on various content management and digital marketing products focused on consumers.
  • Drew Burns is a Group Product Marketing Manager at Adobe. Drew has been an evangelist and a practitioner in the personalization and testing space for 15 years.  He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs.

 

How this AMA works:

  • This thread will open on Wednesday, December 6, for you to start submitting your questions.
  • Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible. 
  • After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 
    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

    15 replies

    Show previous replies
    D
    Adobe Employee
    drewb6915421Adobe Employee
    Adobe Employee
    December 6, 2023

    @jj223 Adobe Target does integrate with GA4 (many customers sending Target activity data into current Google Analytics)  "Check out "Sending Data to Google Analytics via at.js" under the link Response tokens. Hope this helps."

      D
      Adobe Employee
      drewb6915421Adobe Employee
      Adobe Employee
      December 6, 2023

      @jj223 Here's another very detailed 3rd party description of Target + GA4: Sending Adobe Target A/B Testing Data to Google Analytics 4 - scandiweb

        C
        CocoNYC13615
        Level 1
        December 6, 2023

        Any future product enhancements that are related to A4T of Auto-Target test to visualize results?

        I follow this video to analyze the Auto-Target activity, but it is a lot of manual processes required. I hope that Adobe will provide some functionalities to eliminate those steps.

        https://youtu.be/WLtsoNzCQTk?si=9XKUTLWnSNlf-9AT

          D
          Adobe Employee
          drewb6915421Adobe Employee
          Adobe Employee
          December 6, 2023

          @coconyc13615 We would love to hear your suggestions on ways we can reduce the manual process for you!  If you could share areas that we can streamline the process as our product and engineering teams are working on the speed of Target activities e.g. multiple improvements have been recently released for libraries and overall UI for activity set-up and execution, we would love to hear them!

            C
            chris-luckett
            Level 2
            December 6, 2023

            Hi @bkostak, @cristinel, @Drburns27, this is probably too generic a question, but do you have any examples, or best practice of integrating 3rd party (non-Adobe) CDP audiences with Adobe Target? I came across this article, but have concerns this approach could be very manual and may impact page load speeds - 

            https://experienceleague.adobe.com/docs/target-learn/tutorials/integrations/implement-data-providers-to-integrate-third-party-data.html?lang=en

              D
              Adobe Employee
              drewb6915421Adobe Employee
              Adobe Employee
              December 6, 2023

              @chris-luckett Great question!  Obviously there are many methods of bringing in this data on CDP audiences into Target, including batch profile upload api and passing the segments through the page.  Here is a good article from a partner MiaProva who has experience with these integrations: Adobe Target and Customer Data Platforms (CDPs) - MiaProva

                andyprout82
                andyprout82
                Level 2
                December 6, 2023

                Do you have any case studies from other Adobe customers about how they have used Automated personalisation?

                  K
                  KeithDavo
                  Level 2
                  December 6, 2023

                  @amelia_waliany are there upcoming Target coffee breaks at convenient APAC (Sydney) times? thanks

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