Adobe Target

Hey Target practitioners, we recently shipped two new popularity-based criteria in Adobe Target Recommendations: Most Viewed by Profile Attribute and Top Sellers by Profile Attribute. In this post I want to walk through what these criteria do, how they differ from the existing popularity options, what kinds of personalization scenarios they make possible and finally an end-to-end example showing how this feature can be used.A short video walkthrough of the complete setup is available here: Feature Walkthrough VideoWhat was already there What is new Use cases Setting it up: an end-to-end example DocumentationWhat was already thereTarget already provided several popularity-based criteria covering two signals (most viewed and top sellers) across three scopes:  Most Viewed Top Sellers Across the site Most Viewed Across the Site Top Sellers Across the Site By item category Most Viewed by Category Top Sellers by Category By item attribute Most Viewed by Item Attribute Top

Launched in 2025, Adobe Target’s redesigned user interface delivers a more streamlined and intuitive experience, enhancing usability and efficiency for all user roles. This FAQ addresses key questions about the new Target UI and Visual Experience Composer (VEC), including navigation updates, feature placements, and the removal of the temporary UI toggle.   Whether you're a marketer, developer, or administrator, this guide is designed to support a smooth transition and help you maximize the benefits of the updated interface. Explore the FAQ now to get up to speed and make the most of what’s new!