When 100% traffic is assigned to AB testing: why not all users are not impacted by AB testing | Community
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Ramya_SR
Level 2
February 8, 2024
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When 100% traffic is assigned to AB testing: why not all users are not impacted by AB testing

  • February 8, 2024
  • 1 reply
  • 715 views

When 100% traffic is assigned to AB testing: why not all users are getting qualified for the test in general.  Would like to understand the list of reasons or documentation where I could refer.

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    Best answer by Perrin_Ennen

    Hi @ramya_sr,

     

    • For example, if a consent manager is used - and no consent has been given.
    • Other reasons are e.g. cookie blocker, tracker blocker, opt-out, etc.
    • In addition, the users must first come to the pages and qualify accordingly (i.e. fulfill the respective audience).
    • Target is possibly implemented incorrectly and is loaded too late, so that users may jump off beforehand.

     

    These are the reasons I can think of off the top of my head.

    1 reply

    Perrin_Ennen
    Community Advisor
    Perrin_EnnenCommunity AdvisorAccepted solution
    Community Advisor
    February 9, 2024

    Hi @ramya_sr,

     

    • For example, if a consent manager is used - and no consent has been given.
    • Other reasons are e.g. cookie blocker, tracker blocker, opt-out, etc.
    • In addition, the users must first come to the pages and qualify accordingly (i.e. fulfill the respective audience).
    • Target is possibly implemented incorrectly and is loaded too late, so that users may jump off beforehand.

     

    These are the reasons I can think of off the top of my head.

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