What Target certification is best to get the foot in experimentation faster

Question

Hello,

Having worked in the analytics industry for years and reading the test prep, looks like I'm a good fit to go for the Target practitioner expert certification, however I wanted to ask if I should or just do the regular certification.

All I want now is to get a job related and start doing experimentation and I'm debating on a path of lowest friction to start working ASAP, or, is doing the expert level is better as would help stand out for opportunities?

Thanks and apologies if it's been asked before, didn't find it.

A

VietVuQuoc · Accepted Answer

Hi @rafael_sahagun,

Adobe Target Expert certification is for advanced business users with in-depth knowledge about target and experimentation framework, understanding about technical (HTML, CSS, Javascript...)
Adobe Target Architect Master requires all skills of Expert certi, plus knowledge relating to API, SDK, implemeting with SPA framework, debugger tools, basic of iOS and Android development, API tool... It's more technical with architecture mindset

If you are from business side, want to be an Business or Solution Consultant - Expert Certi is enough

But if you are from technical side, want to deeply understand about solution, want to be an Adobe Architecture, or Technical Consultant or Architecture Consultant - You need Architect Master. Of course, it will be more difficult - but more competitve with higher salary

Details you can read here:

- Expert certi: https://certification.adobe.com/certification/target-business-practitioner-expert?%2Fcertification%2Ftarget-business-practitioner-expert=&tab=certificate1

- Architect Master certi: https://certification.adobe.com/certification/target-architect-master?tab=certificate1

Hope this can help

Thanks,

Viet

VietVuQuoc · Answer

Hi @rafael_sahagun ,

It's very great if you have the Adobe Target Expert Certification - Your profile will immediately stand out to others - This show your mindset relating to the Targeting, Testing & Experimentation, as well as Adobe Target tool deeply understanding - A big step to become Adobe Consultant

However, this certi is actually highlight you in Adobe Target specifically, it can help a lot if you apply to Adobe, or a client using Adobe product, or Adobe partners. If you apply to company using Salesforce or some other martech tool for example, this certi still help a lot, but the weight will be less

Hope this can help

Thanks,

Viet

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