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Benjamin23336934o9hrAdobe Employee
Adobe Employee
April 19, 2018

What is the difference between Favorite Category and First Category in Category Affinity

  • April 19, 2018
  • 2 replies
  • 10143 views

What is the difference between Favorite Category and First Category in Category Affinity?  Do both reference user.categoryAffinities[0]?

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    2 replies

    Rajneesh_Gautam_
    Community Advisor
    Rajneesh_Gautam_Community Advisor
    Community Advisor
    April 23, 2018

    Hi Benjamin, you are right - favorite category is same as user.categoryAffinities[0].

    Regards,

    Rajneesh

      Prarthana_Sharm
      Prarthana_Sharm
      Level 2
      September 4, 2019

      Please help me understand this more - user.categoryAffinities[0]?

      and what are all these value Fist Category, Second Category mean and how do they translate?

      MihneaD
      Adobe Employee
      MihneaDAdobe Employee
      Adobe Employee
      September 4, 2019

      benjamin247​, Prarthana Sharma​,

      For more on how category affinity is calculated see this document here: Category affinity

      If this satisfies your query please like, mark as helpful and mark as answer. Otherwise lets keep the conversation going. Hope you have a wonderful day.

      Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335

      Prarthana_Sharm
      Prarthana_Sharm
      Level 2
      September 5, 2019

      Hi Mike,

      In the article it says "The category affinity feature automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. This helps to ensure that content is targeted to visitors who are most likely to act on that information."

      So how does it differentiate first, second or favorite?

      Andrey_Osadchuk
      Andrey_Osadchuk
      Level 10
      September 5, 2019

      Prarthana Sharma,

      categoryAffinities returns an array of values. The lower the element index is the higher the weight (score) the corresponding value has.

      Second, third, etc. categories are just references to the elements inside the returned array.

      user.categoryAffinities[0] - First

      user.categoryAffinities[1] - Second

      user.categoryAffinities[2] - Third

      etc.

      Does it answer your question?

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