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m_alcantara
Level 4
September 21, 2021
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Validate Target audience

  • September 21, 2021
  • 2 replies
  • 1546 views

We have several audiences created in Target (not shared from Experience Cloud) that will be used for Experience Targeting activities. The activities are not activated yet. Is there any way to get the estimated size of these audiences? i.e. x amount of visitors would have qualified for the activity if it were active.

 

Part of the reason I'm asking is to validate that the audiences created are valid and would qualify visitors as opposed to activating the activities only to find out no one is qualifying because there's an issue that needs to be addressed. Please advise.

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Best answer by Perrin_Ennen

Hi @m_alcantara 

I think that's hard to estimate - if you don't have any analytics data on the audiences. But what you can do is to build experiences that don't change anything on the page - just trigger a console.log for example. So you can see over time in the reports how many new visitors qualify for the experiment.

2 replies

Perrin_Ennen
Community Advisor
Perrin_EnnenCommunity AdvisorAccepted solution
Community Advisor
September 22, 2021

Hi @m_alcantara 

I think that's hard to estimate - if you don't have any analytics data on the audiences. But what you can do is to build experiences that don't change anything on the page - just trigger a console.log for example. So you can see over time in the reports how many new visitors qualify for the experiment.

    M
    m_alcantaraAuthor
    Level 4
    September 22, 2021

    @perrin_ennen thanks. I guess Adobe never built a way to estimate Target audiences. I will try your suggested method.

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