Using an Auto-target test on a product page - will it impact SEO? | Community
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June 20, 2025
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Using an Auto-target test on a product page - will it impact SEO?

  • June 20, 2025
  • 1 reply
  • 461 views

Hi there,
I'm looking to run an auto-target test on a product landing page and wanted to check -  could this have any impact on SEO?
Thanks in advance!

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Best answer by Matthew_Ravlich_ACG

Hi @lewiscl3,

Great question! Running an Auto-Target test on your product landing page generally should not have a negative impact on SEO, provided certain best practices are followed. Adobe Target aligns with Google’s guidelines for testing, and Google itself encourages testing as long as proper steps are taken.

You can find more details on Adobe’s approach to SEO-friendly testing here: How Adobe Target Works (Adobe Experience League)

I hope that helps!

Matt Ravlich | ACG Digital

1 reply

Matthew_Ravlich_ACG
Community Advisor
Matthew_Ravlich_ACGCommunity AdvisorAccepted solution
Community Advisor
June 20, 2025

Hi @lewiscl3,

Great question! Running an Auto-Target test on your product landing page generally should not have a negative impact on SEO, provided certain best practices are followed. Adobe Target aligns with Google’s guidelines for testing, and Google itself encourages testing as long as proper steps are taken.

You can find more details on Adobe’s approach to SEO-friendly testing here: How Adobe Target Works (Adobe Experience League)

I hope that helps!

Matt Ravlich | ACG Digital