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aanchal-sikka
Community Advisor
aanchal-sikkaCommunity Advisor
Community Advisor
May 15, 2024
Solved

Understanding Target Reports

Hello,

 

I am new to Target, and would like to learn Reports beyond the technical configurations.

Requesting you to please share some content, which can help understand and interpret reports

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pradnya_balvir
pradnya_balvirAccepted solution
Adobe Champion and Community Advisor
May 15, 2024

@aanchal-sikka , You have to define your goals as per your requirement.

If you want to see how many conversions are happening, how they are engaged accordingly you can select the goals and define your reporting source in settings. You can select Target or adobe analytics as per requirement.

If you are selecting Adobe analytics then you can use your existing adobe analytics events and metrics for defining goals and you can see that report in analytics and you can breakdown that report by using your adobe metrics and dimensions.

Also, use adobe target sample size calculator to plan and determine the sample size. This is very important topic in reporting.

https://experienceleague.adobe.com/tools/calculator/testcalculator.html

 

Usecases for A/B Test sample size: https://www.youtube.com/watch?v=PkIUHbfhsFw

 

 

 

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4 replies

pradnya_balvir
Adobe Champion and Community Advisor
pradnya_balvirAdobe Champion and Community Advisor
Adobe Champion and Community Advisor
May 15, 2024

Hi @aanchal-sikka ,

 

For reporting you can go through below document.

https://experienceleague.adobe.com/en/docs/target/using/administer/reporting/reporting

https://experienceleague.adobe.com/en/docs/target/using/integrate/a4t/reporting

 

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    aanchal-sikka
    Community Advisor
    aanchal-sikkaCommunity AdvisorAuthor
    Community Advisor
    May 15, 2024

    Hello @pradnya_balvir 

     

    Thanks for sharing the links. I had gone through these, but these have only technical details.

    I was looking for something which will help me understand in context of business use-cases.

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    Aanchal Sikka
      pradnya_balvir
      Adobe Champion and Community Advisor
      pradnya_balvirAdobe Champion and Community AdvisorAccepted solution
      Adobe Champion and Community Advisor
      May 15, 2024

      @aanchal-sikka , You have to define your goals as per your requirement.

      If you want to see how many conversions are happening, how they are engaged accordingly you can select the goals and define your reporting source in settings. You can select Target or adobe analytics as per requirement.

      If you are selecting Adobe analytics then you can use your existing adobe analytics events and metrics for defining goals and you can see that report in analytics and you can breakdown that report by using your adobe metrics and dimensions.

      Also, use adobe target sample size calculator to plan and determine the sample size. This is very important topic in reporting.

      https://experienceleague.adobe.com/tools/calculator/testcalculator.html

       

      Usecases for A/B Test sample size: https://www.youtube.com/watch?v=PkIUHbfhsFw

       

       

       

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