Target data into GA4 by Tealium

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Hello, how could integrate target data into GA4 by tealium ?

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pradnya_balvirAccepted solution

Adobe Champion and Community Advisor

Hi @inèshe ,

To send Adobe Target data into Google Analytics 4 (GA4) using Tealium, you need to configure a Tealium tag to capture relevant Adobe Target data from the data layer, map those variables to the appropriate custom dimensions and metrics in GA4, and then send the data as events to your GA4 property through the Tealium GA4 connector; essentially, you'll use Tealium as the intermediary to collect Target data and send it to GA4 in a structured format.

pradnya_balvir

Accepted solution

Adobe Champion and Community Advisor

Hi @inèshe ,

To send Adobe Target data into Google Analytics 4 (GA4) using Tealium, you need to configure a Tealium tag to capture relevant Adobe Target data from the data layer, map those variables to the appropriate custom dimensions and metrics in GA4, and then send the data as events to your GA4 property through the Tealium GA4 connector; essentially, you'll use Tealium as the intermediary to collect Target data and send it to GA4 in a structured format.

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InèsHeAuthor

Level 2

Hi @pradnya_balvir ,
Thanks for your answer.

So this type of dataLayer could work ? :

window.dataLayer.push({
event: "targetExperience",
experienceName: "Test A/B Homepage",
variant: "B",
experienceId: "exp_001",
userId: "12345", // ID utilisateur (si disponible)
sessionId: "sess_abc123",
pageUrl: window.location.href,
Title: document.title,
timestamp: new Date().toISOString(),
platform: "web",
}
});

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Gaureshk_Kodag

Adobe Employee

@inèshe , Yes it should work!

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Gaureshk_Kodag

Adobe Employee

Hi @inèshe , In addition to @pradnya_balvir , comment - to make target data available to the Tealium you can make use of Adobe Target response tokens.

Code for Adobe Target Web SDK -

Code forAdobe Target at.JS -

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