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AjaSullivan
New Member
February 26, 2025
Question

Target certification differences

  • February 26, 2025
  • 1 reply
  • 951 views

Can someone please explain the differences in these certifications (other than experience level outlined here https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/at/at-overview)

 

Adobe Target Business Practitioner Professional

Adobe Target Business Practitioner Expert

Adobe Target Architect Master

Adobe Target Optimization Specialist Credential 

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1 reply

Vaibhav_Mathur
Community Advisor
Vaibhav_MathurCommunity Advisor
Community Advisor
February 26, 2025

Hi @ajasullivan , 

Here are some key differences between these certifications other than experience levels: 

Adobe Target Business Practitioner Professional :

  • Exam format: 50 multiple choice items
  • Time allotted to complete the exam: 100 minutes 
  • Registration fee: $125 USD
  • Passing score:31/50, or 62%
  • Badge Provided: Professional Badge

Adobe Target Business Practitioner Expert :

  • Exam format: 68 multiple choice items
  • Time allotted to complete the exam: 136 minutes 
  • Registration fee: $225 USD
  • Passing score:46/68, or 67%
  • Badge Provided: Expert Badge

Adobe Target Architect Master :

  • Exam format: 50 multiple choice items
  • Time allotted to complete the exam: 100 minutes 
  • Registration fee: $225 USD
  • Passing score:32/50, or 64%
  • Badge Provided: Master Badge

Adobe Target Optimization Specialist Credential Exam :

  • Exam format: 70 multiple choice items
  • Time allotted to complete the exam: 90 minutes 
  • Registration fee: $225 USD
  • Passing score: 50/70, or 71%
  • Badge Provided: Qualified Badge

Note: All these certifications also have key differences in objectives and scopes covered on the basis of the difficulty level of the certification. Would encourage you to go through the objectives and scopes section of all these certifications to understand more detailed differences in the topics covered.

I hope it helps. 

Best Regards, 
Vaibhav Mathur

    A
    AjaSullivanAuthor
    New Member
    February 26, 2025

    Thank you.

     

    This is definitely confusing since Adobe Target Optimization Specialist Credential Exam isn't mentioned on this page - https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/at/at-overview.

     

    Do you know if all exams will be available at Summit?

    Vaibhav_Mathur
    Community Advisor
    Vaibhav_MathurCommunity Advisor
    Community Advisor
    February 26, 2025

    Yes @ajasullivan , 

    I believe all the certifications given above will be available at Summit. 
    You can find the complete list of certifications which are available at summit here : https://summit.adobe.com/na/exams/ .

    Under the Adobe Target Certifications section in the page given above, you can find all the four certifications : 


    Also, As you correctly mentioned, Adobe Target Optimization Specialist Credential Exam isn't mentioned on this page :  https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/at/at-over... , you can find "Adobe Target Optimization Specialist" just by clicking on "Qualified exams provided by ADLS" tab in the left section at the bottom : 

     



    I hope it helps.

    Best Regards, 
    Vaibhav Mathur

     

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