Sending events to Target and measuring them in Analyticis
Hi, the learning curve for Adobe Target and Adobe Analytics is proving to be tough, see if you can help me understand this case better:
I have created an activity called EVENT-TEST in Adobe Target, which is a simple AB test where a new button appears and fires an event if you press it.
This insertion of the button and the event is made from javascript (the website uses at.js). Therefore the EVENT-TEST activity is activated with a Page Load Event with a Custom Code where I use javascript. The event is triggered like this:
window.adobe.target.trackEvent({
"mbox": "test-clicked-cta",
"params": {
"testvariant": variant
}
});
I have seen that the event fires well in Adobe Target by QA url.
1. Here comes my first question, why to be able to measure this event I have to put it as -> Metric: Conversion and Action: Viewed an mbox? For me it makes more sense that a click on a button is an Engagement metric and not a Conversion, but I see that from Engagement I can't select this event ‘test-clicked-cta’.
2. Second question: If you tell me this is a Metric: Conversion, then I would like it to be a ‘Clicked an element’. But I also don't have the option to select the custom test-clicked-cta I put in the javascript code:
3. Final and most important question: where can I see my test-clicked-cta event reflected in Adobe Analytics, and can I really link that event to a metric?
Im using Analytics for Target:
Thank you very much
