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jonathanl557422
Level 2
October 19, 2020
Solved

Seeing winning experience with A4T

  • October 19, 2020
  • 2 replies
  • 1618 views

Is it possible to view which experience was the winning version when using A4T reporting?

My use case is wanting to get a count of all the winning experiences launched in a particular timeframe.

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Best answer by Kishore_Reddy

1. Calculate the expected value of whatever the KPI you use for A/B test with a lift that you expect (say 5% lift on conversion rate of 2% - which is a KPI) by using this calculator

 

2. You can try using Bullet graph on Workspace with the expected value on the KPI (say, new CVR value is 5.15%) as a goal

 

3. As the test runs, you can see a variant (control or treatments) showing their value with respect to the expected value of the KPI. Whichever variant reaches or crosses the goal set on bullet graph, that's a clear winner

2 replies

Adobe Employee
November 26, 2020

@jonathanl557422 In Target when a clear winner is declared, Target displays “Winner: Experience X.”

 

Regards,

Karan

jonathanl557422
Level 2
January 13, 2021
Thanks Karan. Do you know if there's something similar in the Analytics UI when using A4T?
Kishore_Reddy
Community Advisor
Kishore_ReddyCommunity AdvisorAccepted solution
Community Advisor
December 29, 2021

1. Calculate the expected value of whatever the KPI you use for A/B test with a lift that you expect (say 5% lift on conversion rate of 2% - which is a KPI) by using this calculator

 

2. You can try using Bullet graph on Workspace with the expected value on the KPI (say, new CVR value is 5.15%) as a goal

 

3. As the test runs, you can see a variant (control or treatments) showing their value with respect to the expected value of the KPI. Whichever variant reaches or crosses the goal set on bullet graph, that's a clear winner