Running multiple A/B tests on the cart page - did anyone try this without issues? Please share your experience ! Thanks ! | Community
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Level 2
August 20, 2021
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Running multiple A/B tests on the cart page - did anyone try this without issues? Please share your experience ! Thanks !

  • August 20, 2021
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Best answer by Gaurav_Singh_02

Thanks for replying ! 

No, I am looking for possible issues and solutions for two a/b tests on the same page that are NOT mutually exclusive. Below is the cart page where we want to run one test for the message at the top and another to remove phone number box within the "Enter payment information" section as highlighted. I know that we can run it as an MVT but I am required to run it as two separate A/B to test how audience overlap works. Do you see any issues with this?

 


@deeps_2710 Thanks for sharing the details . You can have multiple activities rendering content on the same page , the issues arises when the selector element used is same. 

The details around the same are discussed under this document : https://experienceleague.adobe.com/docs/target/using/activities/priority.html?lang=en 

 

Hope this helps.

1 reply

Level 2
August 23, 2021

Anyone? Looking to learn how to deal with overlapping audiences when running multiple tests on the same page.

Adobe Employee
August 24, 2021

@deeps_2710  Could you please elaborate . Are you looking for an option wherein you can ensure mutual exclusion(prevents a visitor in one activity from affecting the test results for the other activities)?

If that's the case you may try this approach:https://experienceleague.adobe.com/docs/target/using/audiences/visitor-profiles/use-profile-scripts-to-test-mutually-exclusive-activities.html?lang=en 

Level 2
August 24, 2021

Thanks for replying ! 

No, I am looking for possible issues and solutions for two a/b tests on the same page that are NOT mutually exclusive. Below is the cart page where we want to run one test for the message at the top and another to remove phone number box within the "Enter payment information" section as highlighted. I know that we can run it as an MVT but I am required to run it as two separate A/B to test how audience overlap works. Do you see any issues with this?