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lirane74479311
lirane74479311
Level 2
Feb 27, 2018 6:19 AM UTC
Solved

Personalization on product scaffolding

Hi,

using AEM and commerce pack - I have a field on the product scaffolding called "Rank". i would like to have different ranks per different segmens.

is such thing possible?

For example - iPhone X is ranked 1 for segment "Apple Lovers" and Samsung Note8 is ranked 2 for the same segment.

iPhone X is ranked 2 for "Samsung Lovers"  and 1 for "Apple Lovers"

Thanks in advance

Liran

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    siddharthjainPM
    siddharthjainPMAccepted solution
    Adobe Employee
    Feb 27, 2018 6:56 AM UTC

    One of the ways may be to use multiple XT activities with different priorities then you can push targeted content to targeted segments So

    For Apple Lovers,

    XT Activity 1 at higher priority for iPhone X for same page/same location

    XT Activity 2 at lower priority for iPhone X for same page/same location

    So, now, Apple Lovers will  always fall in Activity 1. But when will they see Rank 2 ever? Well, you may add Fatigue factor in audience by using profile script as say that if user in Activity 1 does not convert even after 3-4 visits, then move him out of campaign and show Activity 2.

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    2 replies

    siddharthjainPM
    Adobe Employee
    siddharthjainPMAdobe EmployeeAccepted solution
    Adobe Employee
    Feb 27, 2018 6:56 AM UTC

    One of the ways may be to use multiple XT activities with different priorities then you can push targeted content to targeted segments So

    For Apple Lovers,

    XT Activity 1 at higher priority for iPhone X for same page/same location

    XT Activity 2 at lower priority for iPhone X for same page/same location

    So, now, Apple Lovers will  always fall in Activity 1. But when will they see Rank 2 ever? Well, you may add Fatigue factor in audience by using profile script as say that if user in Activity 1 does not convert even after 3-4 visits, then move him out of campaign and show Activity 2.

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      lirane74479311
      lirane74479311Author
      Level 2
      Mar 4, 2018 9:08 AM UTC

      Thanks

      Not sure i got your reply.

      In AEM, while doing targeting, i'm working on a specific page and there i can select indeed the XT and create the personalized experience per segment.

      My question is a bit different.

      what if the value that i want to do personalization on is not ON any content page that is part of the site - it is on the commerce product editor (the page marketing people can change the product prices, name, descriptions etc.)

      Example of use case can be - the description of a product will be different per segment

      hope the question is clearer now.

      Liran

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