Is there any way to target users based on their continent? | Community
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MarioSombria
Adobe Champion
MarioSombriaAdobe Champion
Adobe Champion
August 27, 2024
Solved

Is there any way to target users based on their continent?

  • August 27, 2024
  • 3 replies
  • 1051 views

I think that to target users based on their continent is not currently possible, at least in an easy way, as I could test directly on target and read here https://experienceleague.adobe.com/en/docs/target/using/audiences/create-audiences/categories-audiences/geo

 

The use case would be to create audience directly based on whole continents. For example, selecting "Africa".

 

I can't find a way apart than select "Country/region" and select the 54 countries that Africa has, but this is not a smooth or fast experience. Maybe through  "Geo" option also, but, if possible, I think it would be even worse and more difficult to come up with an accurate coordinate grid.

 

 

Thanks!

 

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Best answer by MarioSombria

Hello,

 

In this case we need Africa, which is not there. So we went with every african country (except one that wasn't in Target - Somaliland):

I don't think this is the best approach, but it is the only usable one.

 

Thanks.

3 replies

Gokul_Agiwal
Community Advisor
Gokul_AgiwalCommunity Advisor
Community Advisor
August 27, 2024

HI @mariosombria 

Interesting case .. so far I never came across this situation where I have to select whole continent as audience. however just a quick look in Audience - Geo Targeting section of Adobe Target - can see few of them listed 

Which specific continent you're looking for? 

Thanks 

    RiteshY18
    Community Advisor
    RiteshY18Community Advisor
    Community Advisor
    August 27, 2024

    an approach could be from the way audience has been defined, where rule could have list countries to be considered as part  audience example 

     

    for Asia audience  rule could be add only audience / people have countries like India , China etc 

      MarioSombria
      Adobe Champion
      MarioSombriaAdobe ChampionAuthorAccepted solution
      Adobe Champion
      August 29, 2024

      Hello,

       

      In this case we need Africa, which is not there. So we went with every african country (except one that wasn't in Target - Somaliland):

      I don't think this is the best approach, but it is the only usable one.

       

      Thanks.

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