Is Adobe Audience Manager (AAM) needed in order to Publish an Adobe Analytics (AA) segment to Adobe Target (AT)? | Community
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BenMu6
Level 3
February 16, 2024
Question

Is Adobe Audience Manager (AAM) needed in order to Publish an Adobe Analytics (AA) segment to Adobe Target (AT)?

  • February 16, 2024
  • 2 replies
  • 1380 views

Hello,

I'm trying to remember/find documentation to confirm whether Adobe Audience Manager (AAM) is required in order to Publish an Adobe Analytics (AA) segment to Adobe Target (AT)? Can someone confirm? 

If AAM is needed, what exactly needs to be configured/turned on in AAM in order for AA audiences to flow through to Target?

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    2 replies

    Bhuwan_B
    Community Advisor
    Bhuwan_BCommunity Advisor
    Community Advisor
    February 17, 2024

    You do not necessarily need Adobe Audience Manager (AAM) to publish an Adobe Analytics (AA) segment to Adobe Target (AT). Publishing an Adobe Analytics segment to the Experience Cloud lets you use the segment for marketing activity in Audience Manager and other activation channels, including Adobe’s Advertising Cloud, Target, and Campaign.

    Reference:: 

    1. https://experienceleague.adobe.com/docs/analytics/components/segmentation/segmentation-workflow/seg-publish.html?lang=en
    2. https://experienceleague.adobe.com/docs/experience-cloud-kcs/kbarticles/KA-20675.html?lang=en
      B
      BenMu6Author
      Level 3
      February 27, 2024

      Thanks for the response. I've completed all of the prerequisites as listed below, however, I'm still not seeing my segments/audiences in Target. The only thing I can think is that the ECID extension is only in pre-prod at this time, not yet in prod. But I'm doing all my testing on a pre-prod domain and report suite so the ECID is on those pages. Does the ECID still need to be published to prod in order for this connection to work?

      Anything else I should check/troubleshoot on this?

       

       

        kautuk_sahni
        Community Manager
        kautuk_sahniCommunity Manager
        Community Manager
        May 16, 2024

        @benmu6 Did you find the suggestions helpful? Please let us know if more information is required. Otherwise, please mark the answer as correct for posterity. If you have found out solution yourself, please share it with the community.

        Kautuk Sahni
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