Integrate Adobe Target with a Headless CMS (Contentful, Contentstack,etc.)

Question

What would be the optimal design pattern for integrating Adobe Target with a Headless CMS such as Contentstack or Contentful?

Some of the options i could think of are (needs feasibility check):

Create Multiple Content Variants in CMS & Map Content Variants to Audiences(Retrieved from Adobe Target) in the CMS. Use Web/Mobile SDK to determine resolved audiences and display variant mapped to the Audience.
Export Content from CMS to Adobe Target using Offers API. Deliver Offers though Mobile/Web SDK?

Additional query -

Is it possible to retrieve list of resolved Audiences using the Target SDK or API?

Thanks in advance,

Madhu

Sneha-Parmar · Accepted Answer

Hi @madhu0918 ,

Based on my experience and the way Adobe AEM CMS integrates with Target for offers/experience fragments, I would say option 2 is preferred.

Export Content from CMS to Adobe Target using Offers API. Deliver Offers on web and mobile via Target as a delivery platform integrated via Web/Mobile SDK with website and app.

Thanks,

Sneha

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