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madhu0918
New Member
June 29, 2023
Resuelto

Integrate Adobe Target with a Headless CMS (Contentful, Contentstack,etc.)

  • June 29, 2023
  • 1 respuesta
  • 3239 visualizaciones

What would be the optimal design pattern for integrating Adobe Target with a Headless CMS such as Contentstack or Contentful?

Some of the options i could think of are (needs feasibility check):

  1. Create Multiple Content Variants in CMS & Map Content Variants to Audiences(Retrieved from Adobe Target) in the CMS. Use Web/Mobile SDK to determine resolved audiences and display variant mapped to the Audience.
  2. Export Content from CMS to Adobe Target using Offers API. Deliver Offers though Mobile/Web SDK?

Additional query -

Is it possible to retrieve list of resolved Audiences using the Target SDK or API?

 

Thanks in advance,

Madhu

    Este tema ha sido cerrado para respuestas.
    Mejor respuesta de Sneha-Parmar

    Hi @madhu0918 ,

     

    Based on my experience  and the way Adobe AEM CMS integrates with Target for offers/experience fragments, I would say option 2 is preferred. 

    Export Content from CMS to Adobe Target using Offers API. Deliver Offers on web and mobile via Target as a delivery platform integrated via Web/Mobile SDK with website and app. 

     

    Thanks,

    Sneha

     

    1 respuesta

    Sneha-Parmar
    Community Advisor
    Sneha-ParmarCommunity AdvisorRespuesta
    Community Advisor
    June 29, 2023

    Hi @madhu0918 ,

     

    Based on my experience  and the way Adobe AEM CMS integrates with Target for offers/experience fragments, I would say option 2 is preferred. 

    Export Content from CMS to Adobe Target using Offers API. Deliver Offers on web and mobile via Target as a delivery platform integrated via Web/Mobile SDK with website and app. 

     

    Thanks,

    Sneha

     

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