Adobe Target

Target Standard/Premium 22.14.5 (February 13-15, 2023) This release will be available according to the following staggered schedule: February 13: Americas region February 15: Europe, Middle East, and Africa (EMEA) region February 15: Asia-Pacific (APAC) region This release contains the following fixes: Fixed an issue that caused the following error message even though a property was specified in Automated Personalization (AP) activities: “Errors: At least one property has to belong to a non-default workspace” (TGT-44607) Fixed a potential security issue impacting server-side Recommendations feeds. (TGT-43769) For more Adobe Target release notes, check out Target Release Notes (current) 

at.js version 2.10.1 Fixed a bug in which activities involving audience rules containing parameters with dots in their names were not returning the expected experience, for on-device decisioning. Fixed a bug introduced in at.js 2.6.0 in which at.js was firing a delivery call, even when mboxDisable was enabled. *For more information about all at.js releases, see at.js version details in theAdobe Target Developer Guide. Seed Q&A Please use this thread to ask the question related to this release.

It has been announced that that IOS 15 update for all apple devices will start masking IP addresses of users and will be compounding those to the nearest iCloud server. There have speculations that it will only be a feature for users who are enabling secure browsing on safari, with an iCloud + subscription. But we can foresee this happening to all users. With over 44% of mobile traffic coming from apple devices, it will be a huge impact on geo based personalization activities. How should one tackle this issue? Are there any workaround for this issue?

Welcome to the 1st edition of the Adobe Target Community Lens!   The Adobe Target Community Lens is your community bulletin board, highlighting the latest updates from the Adobe Target Community, all in one handy place.   In this edition, we are sharing updates from November 2022 - January 2023, including the most viewed Adobe Target content on Experience League, as well as the latest product releases, upcoming & past learning opportunities & resources, and a lot more!   LATEST PRODUCT RELEASES   Learn about all the new capabilities, upgrades, improvements, and fixes that were included in the latest release of Adobe Target:    [Adobe Target RELEASE NOTES] Target Standard/Premium 22.13.3 (January 25-26, 2023)  [Adobe Target RELEASE NOTES] Models API release update - (November 23, 2022)  📣UPCOMING CUSTOMER EVENTS & OPPORTUNITIES📣  Get excited for Adobe Summit 2023 Mar 19–23, 2023 | Las Vegas

Join us for the next Adobe Target Community Q&A Coffee Break  taking place Wednesday, February 1st, 2023 @ 8am PT - 9am PT  REGISTER TODAY!  We'll be joined by Brent Kostak (aka @bkostak), Product Marketing Manager for Adobe Target, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions related to  Mobile & Authenticated Use Cases for Experience Optimization: Workflows for activity setup in Adobe Target Customer lifecycle metrics for testing and targeting mobile experiences Leverage AI/ML for cross-channel personalization in web and app Mobile SDKs and APIs for flexible implementations supporting iOS and Android platforms Senior Adobe Technical Support Engineer Shelby Goff aka @shelbygoff will also be joining to provide additional insights and answers to your questions 🎉 REGISTER TODAY!  PARTICIPATING IS EASY: Sig

As an Adobe Target consultant I am frequently involved in engaging projects and through the years you tend to build up a suite of tools that help you work most efficiently. One aspect I tend to focus on in my role are APIs. In layman’s terms it’s the interface that allows one set of products or services to communicate with another set without having to put in the heavy lifting to build something brand new every time. The focus of this article is going to demonstrate how I use one particular tool called Postman to help me in my role. In the context of my role Postman is a great tool for testing out and troubleshooting API calls. One particular scenario where I’ve found Postman handy is using it with the Adobe Target Admin API. For the Admin APIs I’ve found it particular useful in building custom tools for my client as it provides Adobe IO Integration to manage items such as activities, audiences and offers.   For these APIs I’ll provide a high level example which will hopefully all

  Greetings Adobe Target Community! Adobe Target Community Q&A Coffee Breaks: A program designed to keep you connected to some of the very best AT resources out there: namely, the great minds behind Adobe Target! Connect with our experts to discover a broader perspective around solutions to your questions ~ and since the conversation is via chat over an AT Community Discussion thread, your questions and their solutions will stick around in the Community to help others with their similar questions, and vice versa 🙌 This list will be updated over time, so be sure to bookmark it and check back to review the latest Adobe Target Community Q&A Coffee Break Discussion Threads (newest to oldest) 😊    2024:   ☕[AT Community Q&A Coffee Break] WEDNESDAY 4/3/24, 8am PT: Unlocking AI-Powered Personalization Webinar Follow-up Qs (P3 of Personalization Maturity Series), w/ Target Community Advisor Rajneesh Gautam and Dre

Greetings Adobe Target Community! Check out this fantastic resource developed by our very own Adobe Target Community Advisor, @rajneesh_gautam_ 👏, chronicling all of the Adobe Target webinar recordings and blog posts from 2020 until today!  This repository aims to provide a collection of links to blogs, articles, videos and webinars related to Adobe Target that are both hosted by Adobe professionals, as well as non-Adobe professionals)   Google Sheet: https://dazetta.co/resources/adobe-target-knowledge-repository/ GitHub page: https://github.com/dazetta/Learning-Adobe-Target    Any questions or feedback? Please reply to this post directing your questions to myself @amelia_waliany and your expert contributor Target Community Advisor peer (and creator of this excellent resource!), @rajneesh_gautam_ 🙌   

Greetings Adobe Target Community! Our Adobe Target Product teams would love to hear your latest feedback and top interest areas for learning opportunities and value realization with Adobe Target in 2023! ⭐☄️ Please take a few minutes to share your thoughts and feedback   Questions related to this survey? Please share them by replying to this thread  cc: Brent Kostak, @bkostak of the Adobe Target product team 🙌

Experience League Live: Providing a more personalized customer experience in real time - the benefits of integrating Adobe Target and Real-Time CDP Presented by:  Brent Kostak aka @bkostak , Product Marketing Manager for Adobe Target  Gina Casagrande, Senior Principal Evangelist for Experience Cloud Doug Moore, Product Marketing Engineer Date: September 20th, 2022 Adobe Target and Adobe Real-time CDP can be integrated to provide a more personalized customer experience, and in this previously live-streamed event, you can see how integrating these two platforms can help businesses collect data in real time, and then both create and test targeted experiences. If you couldn't join back in September of 2022, check out the recorded video demo to see the end-to-end process of this powerful capability in a live demonstration, and be sure to post any of your related questions below by replying to this post.         Brent Kostak: P

Google has officially announced plans to sunset Google Optimize and Google Optimize 360. As of September 30, 2023, these products will no longer be available and all current customer experimentation activities will end. Google states they decided to invest in other solutions that will be more effective, as many features and services requested did not meet their customer needs for experimentation testing. Now more than ever, personalization can differentiate a brand from the competition when it comes to creating exceptional, relevant customer experiences. Being recognized as a Leader in both the 2022 Gartner Magic Quadrant for Personalization Engines and The Forrester Wave™ for Digital Q4 2022, we understand the commitment to our customers and partners in building and delivering highly personalized customer experiences across channels to grow their business. Adobe Target is the product of choice for nearly 70 of the top Fortune 100 companie

Target Standard/Premium 22.13.3 (January 25-26, 2023) This release will be available according to the following staggered schedule: January 25: Europe, Middle East, and Africa (EMEA) region January 25: Asia-Pacific (APAC) region January 26: Americas region This release contains the following new features, enhancements, and fixes: Feature Details JSON offer support in Automated Personalization (AP) Added support for JSON offers in Automated Personalization (AP) activities using the Form-Based Experience Composer. (TGT-41460) AEM experience fragments Added the ability to distinguish between Adobe Experience Manager fragment (AEM XF) types that are exported to Target. Instead of the “Experience Fragment” option, Target now lets you filter and search by “HTML XF” and “JSON XF.” (TGT-44132) Fixed an issue that caused a “500 error” in A/B Test and Experience Targeting (XT) activities that contain recommendations. This issue was caused when Target failed to properly dele

Google has officially  announced plans to sunset Google Optimize and Google Optimize 360.   As of September 30, 2023, these products will no longer be available and all current customer experimentation activities will end. Google states they decided to invest in other solutions that will be more effective, as many features and services requested did not meet their customer needs for experimentation testing. Now more than ever, personalization can differentiate a brand from the competition when it comes to creating exceptional, relevant customer experiences. Read more here    - Brent Kostak, 1.31.23 (aka @bkostak)   As Product Marketing Manager at Adobe, Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences.

Watch this session recording, review the session materials, and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!   [S824] AI Personalization for Every Customer Learn how to deliver intuitive user experiences and fulfill the promise of one-to-one personalization for every customer, every time. We will show you how solutions embedded with AI can enable you to overcome the previously unavoidable limitations of A/B testing while powering personalization with the help of Adobe Target powered by Sensei.  In this session:  Learn how Sensei AI can create 1:1 UX  Discover drawbacks of traditional A/B testing  See how AI solutions can now address these limitations   Watch this session recording Recorded on: Wednesday, Mar 22nd, 2023: 1:00 PM - 2:00 PM PDT Q&A: Please Post your Qs as a Reply below! *be sure to begin your question with Louis's Target Community username, "@louisgi

Watch this session recording, review the attached session materials, and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!   Details: [S823] Personalization for Dynamic Customer Service Dynamic chat technologies have become more prevalent in engaging web browsing visitors and identifying their intent and preferences to convert them into happy consumers. But far too often it feels like we’re receiving a robo-chat with automated responses that are not engaging in a relevant conversation. See how an AI-powered personalization engine, equipped with the right data and integrated with dynamic chat, can raise the relevance to the roof in your automated responses for both B2B and B2C companies.  In this session, we’ll demonstrate:  The delta in experience between a pure automated chat and one integrated with an intelligent, AI-powered personalization engine  A look under the hood to see how easy it is to integra

  Watch this session recording, review the session materials, and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!   Session Details: [S822] Driving Record ROI in Mobile & Authenticated Personalization At a time of economic uncertainty, customer satisfaction and loyalty have risen to a top focus in 2023. Companies across industries are recognizing the powerful role personalization can play by providing value-added services, promoting customer self-service, decreasing call center costs, and delivering the right incentives to keep customers excited to engage, especially in mobile. With 10 billion mobile connections worldwide, and 240 billion new mobile app downloads annually, learning how to best serve customers in the palm of their hand with customized care and service equals big customer success.  In this session, learn:  Use cases for personalization within the authenticated experience and within t

  Watch this session recording, browse the session materials, and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!     Session Details: [S819] Maximizing Conversions with Recommendations You might feel like you know recommendations as product and content suggestions, but there’s so much more to unlock. Lenovo harnesses recommendations for maximizing conversions by customizing algorithms and leveraging a unique integration with Adobe Analytics to craft attribution models.     Join us to:  Learn the unique recommendations use cases that drive sustainable revenue growth and optimize experiences   See a global, collaborative optimization program that delivers improvement to the metrics that matter    Discover the iterative benefits of using Adobe Analytics and Adobe Target together   Watch the Session Recording Recorded On: Wednesday, Mar 22nd, 2023: 4

Hello from Adobe Certification!  Adobe Target certification renewals just became easier than ever. You can now renew your Adobe Target certification via a new continuous learning renewal format at no cost. With this new renewal format, you can renew your Expert or Master level certification by completing a few continuous learning course assessments, without the hassle of scheduling and taking a proctored exam. Visit Adobe Target Renewal Guide to learn more and renew your Target certification today! If you have any questions, please refer to these FAQs, or contact certif@adobe.com.  Thanks, Adobe Certification Team

I am trying to create A4T activities. In the goals and settings page, I am not getting any report suites I have been using this id for the last 3 years and no issues. This has come up since yesterday and I am not able to edit existing A4T activities because of this. I have not changed anything wrt to user permissions. Has anyone had this before?    

Join us for the next Adobe Target Community Q&A Coffee Break  taking place Tuesday, November 29th, 2022 @ 8am PT - 9am PT  REGISTER TODAY! We'll be joined by Cristinel Anastasoaie aka @cristinel, Senior Product Manager for Adobe Target, who will both be signed in here to the Adobe Target Community to chat directly with you on this thread about your questions related to the recent 9/15/22 Adobe Target Skill Builder Expedition series Webinar on AI-Driven Personalization and Recommendations and to continue the conversation!  Be sure to review the Webinar Recording and then bring any and ALL of your follow-up questions here to the thread on Tuesday, November 29th at 8am PT for comprehensive insights, deeper explanations, and strategic suggestions for your unique use cases ~ DIRECTLY from the Adobe Target experts 💥 • Optimize real-time recommendations, one-click personalization activities, and a

Can anyone provide me a link for adobe documentation on how to create A/B testing for non-AEM pages? and how to import it in react project?

Adobe is announcing today new AI-powered personalization enhancements, so that users can leverage filtering and intelligence to directly impact the business metrics that matter most on a per activity basis. 9.26.22, by @drewb6915421  Adobe Target announces customizing AI-powered personalization for enhancing real-time engagement and conversion   Personalization at scale is now a necessity across industries Personalization has become a means for companies to critically differentiate themselves from the competition throughout their customer journey and can be highly effective at each interaction. It begins at a visitor’s first touch, leveraging basic data for acquisition use cases, all the way through to customer service and loyalty use cases, which have surged during the global pandemic. Digital adoption and customer expectations for a personalized experience across each digital touch point is increasing, pushing brands to keep pace in this quickly shifting digital econom

Test of the Month gives you the opportunity to observe 👀 what other businesses are doing so that you can use those learnings for yourself!   It comes in the format of a monthly email showcasing an interesting test run by one of the most advanced users of Adobe Target. This could be a successful test that you hadn’t considered 💸, a surprisingly negative test that you had on your roadmap ❌ or an innovative use of Adobe Target that you can mold for your specific needs 🚀.   In order to join the group you must be willing to offer your own tests as potential future Test of the Month winners.   If you want to enhance your Target roadmap we would like to invite you to join the group by completing the form here: https://landing.adobe.com/acs/Target-Test-of-the-Month.html  

  A recent Adobe study shows that 80% of consumers prefer a personalized experience, and digital channels have become critical and highly competitive in terms of customers’ search and consumption of products, content, and services. Now, more than ever, personalization can set a brand apart from the competition when it comes to creating exceptional relevant experiences and achieving customer loyalty.   We believe being recognized as a Leader in the Gartner Magic Quadrant for Personalization Engines is a testament to the success our customers and partners have achieved using Adobe Target to delight their customers and drive business results. Adobe Target is the product of choice for nearly 70 of the top Fortune 100 companies — including leaders across retail, automotive, financial services, media and publishing, healthcare, and many other industries. These companies are continuing to deliver successful, dynamic personalization programs at scale, with one out of

Over the last several months, we received fantastic multi-solution Adobe Experience Cloud integration story submissions across all 3 categories—Aspire, Elevate and Amplify. The stories were voted on by Experience League community members and the top stories were then reviewed by our Adobe judges to decide on our winners for each category. It has been inspiring to see how Adobe Experience Cloud solutions have been used to create such incredible customer experiences.    Finally, the day has come, and we are excited to announce the winners for the first ever Experience League Showcase:     Aspire – @Gaureshk_Kodagfrom DWAO. View story showcasing the integration of Adobe Target and Adobe Analytics     Elevate – @Jagadeesh_Prakash from Deloitte. View Story showcasing the integration of Adobe Experience Manager, Adobe Target and Adobe Analytics     Amplify  - @PratheepArunRaj &n