Skip to main content
Ch507117
Level 2
March 1, 2024
Solved

Impact of third party cookie phase by Chrome

Hello All,

As you know Google Chrome is phasing out the third party cookies pretty soon and Adobe Target uses demdex and s_vi cookies (A4T) will have high impact on the Target audience. Can you share Adobe thoughts and process to mitigate the impact on our Target tests until we migratre to web SDK?

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
    Krishna_Musku
    Krishna_MuskuAccepted solution
    Adobe Champion and Community Advisor
    May 10, 2024

    @ch507117 Google delayed 3rd party cookie deprecation until Q1 2025.

    https://privacysandbox.com/intl/en_us/news/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome/

     

    We remain committed to engaging closely with the CMA and ICO and we hope to conclude that process this year. Assuming we can reach an agreement, we envision proceeding with third-party cookie deprecation starting early next year.

    - Krishna Musku (Adobe Champion & Community Advisor)
    View in thread

    1 reply

    Krishna_Musku
    Adobe Champion and Community Advisor
    Krishna_MuskuAdobe Champion and Community AdvisorAccepted solution
    Adobe Champion and Community Advisor
    May 10, 2024

    @ch507117 Google delayed 3rd party cookie deprecation until Q1 2025.

    https://privacysandbox.com/intl/en_us/news/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome/

     

    We remain committed to engaging closely with the CMA and ICO and we hope to conclude that process this year. Assuming we can reach an agreement, we envision proceeding with third-party cookie deprecation starting early next year.

    Translate
    - Krishna Musku (Adobe Champion & Community Advisor)
    Terms & ConditionsAccessibility statement

    Loading footer...