I want to use query strings to target different experiences on the same activity URL, what analytics components do I use when building the audiences? | Community
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SeanHa16
Level 2
August 1, 2025
Question

I want to use query strings to target different experiences on the same activity URL, what analytics components do I use when building the audiences?

  • August 1, 2025
  • 1 reply
  • 295 views

I want to display additional information on my activity url, this information will chnage based on a CTA link from customer emails, the Activity URL + Unique query string. Is it possible to create one audience using the query strings OR do I need to build individual audiences for each string? and what component structure will give the best results. Many thanks

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1 reply

purnimajena
purnimajena
Level 3
August 4, 2025

Hi @seanha16 .

Yes, you can create one audience using query string parameters in Adobe Target by using "Query Parameter equals" or "contains" condition. You don’t need separate audiences for each string if the parameter name is the same and only the value changes. For best results, use a URL-based audience rule and keep your CTA links consistent in structure (e.g., ?source=newsletter1, ?source=newsletter2). This way, a single audience with conditions like “Query Parameter ‘source’ contains ‘newsletter’” can cover multiple variations.

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SeanHa16Author
Level 2
August 4, 2025

Many thanks @purnimajena I will test that out.

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