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vijayselvas1
Level 2
November 21, 2019
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How to create custom audience in Target?

  • November 21, 2019
  • 3 replies
  • 5802 views

Hi All,

I have a requirement to show the content, based on user's type/category. So, I'm planning to go with cookie approach and achieve this. But, can someone help me on the approach which I'm gong to follow and correct me if something will not works here!

1) My application has login option. so, when user logged in I will set a cookie whether the user category is A, B or C. (CookieName=UserCategory & CookieValue=categoryA/B/C).

2) Once the cookie has been set and I will trigger the mbox/At.js and In Target I will check the cookie (UserCategory) whether if it is A, B or C? Based on that I'm planning to show the content.

Now, I had a doubts on how to set the cookie first (before calling mbox/at.js) and how to pass the cookie value to Target. And, where should I write the JS/JAVA code to fetch the cookies?

Whether this cookie approach will works or not?

Or, is there any other approach I can use it from OOTB?

I using AEM 6.4 and integrate Target within that.

Can you please suggest/help  me here. Thanks in Advance.

arunpatidar26​ Adobe Target​ Amy_Wong​ ameliaw92894318​ arunpatidar26​ AmeliaWang924​

Regards,

Vijay

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    Best answer by Shruti_Premkumar

    vijayselvaraj_90​ Instead of using a cookie the easier approach would be to store the category value in the user's visitor profile or pass it as an mbox parameter and then use that build the audience to show your content. Information on the same can be found at Methods

    3 replies

    S
    Adobe Employee
    Shruti_PremkumarAdobe EmployeeAccepted solution
    Adobe Employee
    November 22, 2019

    vijayselvaraj_90​ Instead of using a cookie the easier approach would be to store the category value in the user's visitor profile or pass it as an mbox parameter and then use that build the audience to show your content. Information on the same can be found at Methods

      S
      Adobe Employee
      skandAdobe Employee
      Adobe Employee
      November 29, 2019

      Hi vijayselvaraj_90

      You can go as per Shruthi' suggestion

      Or if you want to set cookie and that too before firing target then you have to on the webpage with the help of web developers and should set set cookie when user logs in and once that is set then you can create a profile script and read the cookie value and then same profile script you can use in your custom audience.

      Hope this helps !

      Regards

      Skand Gupt

        Gaureshk_Kodag
        Adobe Employee
        Gaureshk_KodagAdobe Employee
        Adobe Employee
        December 16, 2019

        Hi Vijay,

         

        you can capture cookie value using launch data element.

        I've written article on how to create audience based on cookie value. but I'm not sure whether it's allowed to share external link here.

         

        https://www.thecoderwall.com/2019/06/how-to-create-audience-in-adobe-target.html

         

        Read above article to understand it better.

        @shruti_premkumar  Kindly inform if it's not allowed to share external links here.

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