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May 18, 2020 9:56 AM UTC
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How does Adobe Target report time on site?

Hi there,

I have chosen 'time on site' as conversion goal for my activity. Looking at the report, it shows me 3 reporting values. I am not sure what they mean. Cannot find information on this for Adobe Target, only for Adobe Analytics which seem to be different. Would be great to find out whether the time on site is measured in seconds, is it average or total for all conversions; whats the bottom number?

Thank you. Meike

 

 

 

 

Gaureshk_Kodag
Gaureshk_KodagAccepted solution
Adobe Employee
May 20, 2020 8:43 AM UTC

Hi @pottgm 

Maybe the following document would help you understand the "Time on site" success metric.

https://docs.adobe.com/content/help/en/target/using/activities/success-metrics/success-metrics.html

4 replies

Gaureshk_Kodag
Adobe Employee
Gaureshk_KodagAdobe EmployeeAccepted solution
Adobe Employee
May 20, 2020 8:43 AM UTC

Hi @pottgm 

Maybe the following document would help you understand the "Time on site" success metric.

https://docs.adobe.com/content/help/en/target/using/activities/success-metrics/success-metrics.html

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pottgmAuthor
May 20, 2020 9:21 AM UTC
Thanks a lot
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Apr 25, 2022 11:31 AM UTC

I too have this doubt. Could you please answer it here @pottgm , if you know the answer. Thank You:)

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Mar 2, 2023 6:12 AM UTC

The linked page does not explain why there are 3 values in this metric column. Can you provide more insight?

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