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tdem
Mar 6, 2023 6:45 PM UTC
Solved

How do you target specifically Direct Traffic?

Hello,

 

I'm trying to build an audience in Adobe Target that consists only of people who are visiting our website directly by typing in our URL or using a bookmark. Previous answers to this question on this forum were vague and inconclusive. 

 

Which audience attributes could I use? None of them reflect direct traffic.

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    Gaurav_Singh_02Accepted solution
    Adobe Employee
    Mar 8, 2023 8:28 PM UTC

    @tdem you may try using "Exclude" condition for Traffic source : 

    If you also looking to filter out referred users apart from these top 4 , you may also use "Referring Landing Page: Domain" and filter out all the traffic that has a value in it .

    Hope this helps.

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    2 replies

    Adobe Employee
    Gaurav_Singh_02Adobe EmployeeAccepted solution
    Adobe Employee
    Mar 8, 2023 8:28 PM UTC

    @tdem you may try using "Exclude" condition for Traffic source : 

    If you also looking to filter out referred users apart from these top 4 , you may also use "Referring Landing Page: Domain" and filter out all the traffic that has a value in it .

    Hope this helps.

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      tdemAuthor
      Mar 8, 2023 9:35 PM UTC

      Thank you! How could you go about filtering out referred users using the "Referring Landing Page: Domain"?

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