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May 24, 2023
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How can I integrate Target data into Google Analytics 4

  • May 24, 2023
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How can I integrate Target data into Google Analytics 4?

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Best answer by alexbishop

The standard approach to this revolves around using Response Tokens - there's an example here which explains the general concept, which you could then adjust depending on which data you want to send

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alexbishop
Adobe Employee
alexbishopAdobe EmployeeAccepted solution
Adobe Employee
May 25, 2023

The standard approach to this revolves around using Response Tokens - there's an example here which explains the general concept, which you could then adjust depending on which data you want to send

December 6, 2024

The format for event triggers have changed slightly for GA4 - https://developers.google.com/analytics/devguides/collection/ga4/events?client_type=gtag

 

Make sure to setup custom dimensions in GA and use those instead of eventCategory, eventAction and eventLabel.