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mattlukoff1
Level 3
December 2, 2015
Solved

How are pages randomized in an AB test?

  • December 2, 2015
  • 2 replies
  • 1606 views

Hello, how often are pages randomized in an A/B test? Is it every time based on a new cookie? If I delete cookie will I have a 50% chance of seeing either of the two pages in the test?

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Best answer by WhoaShekhar

Hi again,

The  randomization is done at the cookie level. So if you delete your cookie you’re treated as a brand new visitor. 

Thanks!

2 replies

WhoaShekhar
WhoaShekhar
Level 10
December 8, 2015

Hi There,

Thanks for reaching out to Adobe Community.

Please allow me some time to investigate on this and I will get back to you on this.

Thanks!

WhoaShekhar
WhoaShekharAccepted solution
Level 10
December 9, 2015

Hi again,

The  randomization is done at the cookie level. So if you delete your cookie you’re treated as a brand new visitor. 

Thanks!

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