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christinehenry
christinehenry
October 16, 2015
Solved

Difference from Google Analytics

  • October 16, 2015
  • 1 reply
  • 1446 views

Our site is a lead generation website. We're getting lots of "direct" referrals in Google Analytics now. Any chance Adobe can help us overcome the issue? Close to 60% of all referrals are now qualified as direct, almost impossible to get a good read on which sites and or keywords are working.

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Best answer by WhoaShekhar

Hi Christine,

Thanks for reaching out.

It seems from your query above that you are referring to the organic referrals. Adobe Analytics can difinitely help you get a good picture of which keywords/search terms are being used and which all sites are working as a referrer. to see what Adobe Analytics can do, please go to the site below and click on Request a Demo.

http://www.adobe.com/marketing-cloud/web-analytics.html

Thanks!

1 reply

WhoaShekhar
WhoaShekharAccepted solution
Level 10
October 16, 2015

Hi Christine,

Thanks for reaching out.

It seems from your query above that you are referring to the organic referrals. Adobe Analytics can difinitely help you get a good picture of which keywords/search terms are being used and which all sites are working as a referrer. to see what Adobe Analytics can do, please go to the site below and click on Request a Demo.

http://www.adobe.com/marketing-cloud/web-analytics.html

Thanks!

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