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Michael_Soprano
Michael_Soprano
Level 10
August 18, 2025
Question

Data Mart data ingestion in AEP and AT or only AEP?

  • August 18, 2025
  • 1 reply
  • 3254 views

I am during green field implementation of AEP and AT

Would you ingest data into both AEP and AT or only AEP?

 

1. Only AEP

Need to share audience with AT and the choose every specific attribute 

 

2. Both AEP and AT

- can easily use Data Mart attributes in AT segmentation

- new integration to keep an eye on 

 

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1 reply

Imbalakumar
Imbalakumar
New Member
August 19, 2025

Hi @michael_soprano  I believe its better and enough to ingest data into AEP alone, these can be unified with your chosen identity or profile attibute.

 

You can activate this to Adobe Target(AT), its better to use the native destination to activate audiences.

 

Ideally its based on the use case as recommended below by Adobe, so consider one approach based on your use case.

 

 

Refer for more details - https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/personalization/adobe-target-connection

 

Thanks,

Bala

 

Balakumar Saravanavel
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