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Naga_Raju11
May 29, 2023
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Customer Attributes vs Data Providers

  • May 29, 2023
  • 2 replies
  • 1222 views

What are the differences between customer attributes and data providers?

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Best answer by Perrin_Ennen

Hi @naga_raju11,

With data providers you can write data to the user profile via a server call before the target-global-mbox is fired.

 

Customer Attributes are going from a CRM system (e.g. through a csv export) to the Adobe Enterprise Cloud People service. These values can be stored accordingly in the userProfile.

 

Hope this helps you.

2 replies

Perrin_Ennen
Community Advisor
Perrin_EnnenCommunity AdvisorAccepted solution
Community Advisor
May 29, 2023

Hi @naga_raju11,

With data providers you can write data to the user profile via a server call before the target-global-mbox is fired.

 

Customer Attributes are going from a CRM system (e.g. through a csv export) to the Adobe Enterprise Cloud People service. These values can be stored accordingly in the userProfile.

 

Hope this helps you.

N
Naga_Raju11Author
May 30, 2023

Hi Perrin_Ennen
Thanks for the response. Give me one example from each of the categories. 

C
CharlesRe2
January 16, 2024

Customer attributes refer to specific characteristics or traits of individual customers that are relevant for businesses. These attributes can include demographic information (age, gender, location), psychographic details (lifestyle, interests, values), behavioral patterns (purchase history, browsing behavior), and more.

Data providers are external entities or companies that specialize in collecting, aggregating, and selling data. They collect information from various sources, including public records, online activities, surveys, and other data-generating activities. Data providers may gather data from a wide range of places, such as government databases, social media platforms, online surveys, and partnerships with other companies using different contact enrichment tools. They often compile large datasets that can be valuable for businesses seeking additional insights into their target audience.

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