Continuous Revenue Metric (new) - will be used to train Adobe's ML, correct? | Community
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lmoses4
Level 2
April 14, 2023
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Continuous Revenue Metric (new) - will be used to train Adobe's ML, correct?

  • April 14, 2023
  • 2 replies
  • 1103 views

Hi all,

I just wanted to double check something that we learned from the Product Roadmap session yesterday. (which was fantastic, by the way)

 

Just want to confirm that the Continuous Revenue Metric recently released will be used by Adobe's ML to Train the model on the Revenue metric, and that we're able to view results in Analytics.

 

Those were the Notes I wrote down when that was presented, but just wanted to confirm.

Thanks,

Lisa

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    Best answer by bkostak

    @lmoses4 

     

    Hello! Thank you for the feedback on last week's roadmap presentation. We are always happy to hear when customers are getting value from listening in. 

    To answer your question, yes! You can now choose metrics based on continuous events (Revenue per Visitor, Average Order Value, Total Sales, Orders etc) when using A4T and Adobe's ML models in Auto-Allocate and Auto-Target activities. You can view results in Adobe Analytics with all the same analysis and integration benefits. 

    Links from release notes "Optimized A4T metrics..."
    https://experienceleague.adobe.com/docs/target/using/release-notes/release-notes.html?lang=en

    Docs on Success Metrics:
    https://experienceleague.adobe.com/docs/target/using/activities/success-metrics/success-metrics.html?lang=en

    -Brent

    2 replies

    bkostak
    Adobe Employee
    bkostakAdobe EmployeeAccepted solution
    Adobe Employee
    April 18, 2023

    @lmoses4 

     

    Hello! Thank you for the feedback on last week's roadmap presentation. We are always happy to hear when customers are getting value from listening in. 

    To answer your question, yes! You can now choose metrics based on continuous events (Revenue per Visitor, Average Order Value, Total Sales, Orders etc) when using A4T and Adobe's ML models in Auto-Allocate and Auto-Target activities. You can view results in Adobe Analytics with all the same analysis and integration benefits. 

    Links from release notes "Optimized A4T metrics..."
    https://experienceleague.adobe.com/docs/target/using/release-notes/release-notes.html?lang=en

    Docs on Success Metrics:
    https://experienceleague.adobe.com/docs/target/using/activities/success-metrics/success-metrics.html?lang=en

    -Brent

      L
      lmoses4Author
      Level 2
      April 20, 2023

      Brent, thank you so much for confirming! We loved the roadmap session - so informative! Thank you, thank you!

      -Lisa

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