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March 13, 2023
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Connecting Marketo Audience to Target

  • March 13, 2023
  • 1 reply
  • 2187 views

We have set up a Marketo audience to be shared and hopefully used in Adobe Target. We followed these instructions - Send a List to Adobe Experience Cloud | Adobe Marketo Engage.  After submitting the audience setup in Marketo, it said the audience was sent to Audience Manager. We do not have audience manager.  Where and how do I find the audience from Marketo in Target?

 

Thanks,

~John

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Best answer by Tanvi_Agarwal_

Hi John ,

 

From your description, it appears that you have shared the audience from Marketo to experience cloud (which is related to AAM in backend, you dont necessarily need to have AAM license to be able to share the audinces).

 

So if the audience has been shared to experience cloud successfully, you should be able to find this audience in People > Audience Library.

 

Once the audience is available in Audience library as mentioned above, it should be visible in Target UI > Audiences , with the source as experience cloud.

 

Let me know if that helps.

1 reply

Tanvi_Agarwal_
Adobe Employee
Tanvi_Agarwal_Adobe EmployeeAccepted solution
Adobe Employee
March 13, 2023

Hi John ,

 

From your description, it appears that you have shared the audience from Marketo to experience cloud (which is related to AAM in backend, you dont necessarily need to have AAM license to be able to share the audinces).

 

So if the audience has been shared to experience cloud successfully, you should be able to find this audience in People > Audience Library.

 

Once the audience is available in Audience library as mentioned above, it should be visible in Target UI > Audiences , with the source as experience cloud.

 

Let me know if that helps.