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November 17, 2025
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Configure Target with AEP or AEM

  • November 17, 2025
  • 1 reply
  • 81 views

Hi guys,

 

I have a new Adobe Target integration coming up for a client & just wanted to know that we configure Target with AEP or AEM to get all the user details from the website? I had mentioned AEP & I was said its not right. Kindly help.

 

Thank You.

Best answer by bjoern__koth

Hi @poojamudgal 

not sure I fully understand your question or requirements.
Let's say how you integrate Adobe Target largely depends on your current setup and how much time you have to integrate it.


Modern but with higher integration complexity - Web SDK

The modern way to implement it is by using Web SDK and connecting Adobe Target to your configured datastream.
This is typically done through a tag manager like Adobe Data Collection (former Launch)

 

Web SDK replaces the legacy Adobe libraries for Analytics, Target, Audience Manager and Visitor ID Service with one single library that is a lot more lightweight than the combined individual libraries. It comes with a learning curve though.

https://experienceleague.adobe.com/en/docs/platform-learn/implement-web-sdk/applications-setup/setup-target# 

https://experienceleague.adobe.com/en/docs/experience-platform/web-sdk/personalization/adobe-target/target-overview# 

 

Classic Approach - at.js

However, the classic / legacy library "at.js" can still be used. But keep in mind that it can happen that Adobe decides to phase out the legacy libraries in the future.

https://experienceleague.adobe.com/en/docs/target-dev/developer/client-side/at-js-implementation/at-js/how-atjs-works 

https://experienceleague.adobe.com/en/docs/target-dev/developer/client-side/at-js-implementation/deploy-at-js/how-to-deployatjs

 

 

1 reply

bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
November 18, 2025

Hi @poojamudgal 

not sure I fully understand your question or requirements.
Let's say how you integrate Adobe Target largely depends on your current setup and how much time you have to integrate it.


Modern but with higher integration complexity - Web SDK

The modern way to implement it is by using Web SDK and connecting Adobe Target to your configured datastream.
This is typically done through a tag manager like Adobe Data Collection (former Launch)

 

Web SDK replaces the legacy Adobe libraries for Analytics, Target, Audience Manager and Visitor ID Service with one single library that is a lot more lightweight than the combined individual libraries. It comes with a learning curve though.

https://experienceleague.adobe.com/en/docs/platform-learn/implement-web-sdk/applications-setup/setup-target# 

https://experienceleague.adobe.com/en/docs/experience-platform/web-sdk/personalization/adobe-target/target-overview# 

 

Classic Approach - at.js

However, the classic / legacy library "at.js" can still be used. But keep in mind that it can happen that Adobe decides to phase out the legacy libraries in the future.

https://experienceleague.adobe.com/en/docs/target-dev/developer/client-side/at-js-implementation/at-js/how-atjs-works 

https://experienceleague.adobe.com/en/docs/target-dev/developer/client-side/at-js-implementation/deploy-at-js/how-to-deployatjs

 

 

Cheers from Switzerland!