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markr61042117
Level 2
October 16, 2015
Solved

Can Target Premium recommendations be shown in an email?

We have recently launched Recommendations on our site and the business is wondering if it's possible to insert/merge the same recommendations into an email. Possible?

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    Andy_HawkinsAccepted solution
    Adobe Employee
    October 16, 2015

    Hi Mark,

    It certainly is possible as long as you can call Target from the email at build-time. Here's some documentation - https://marketing.adobe.com/resources/help/en_US/rec/r_Integrating_Recommendations_with_Email.html

    One of the better use cases we saw recently was passing the recipient's favourite category in the entity.category parameter and setting a best sellers in category criteria for the recommendations campaigns.

    Good luck!

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    2 replies

    markr61042117Author
    Level 2
    October 16, 2015

    Thanks very much Andrew, we're looking into this!

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    Adobe Employee
    Andy_HawkinsAdobe EmployeeAccepted solution
    Adobe Employee
    October 16, 2015

    Hi Mark,

    It certainly is possible as long as you can call Target from the email at build-time. Here's some documentation - https://marketing.adobe.com/resources/help/en_US/rec/r_Integrating_Recommendations_with_Email.html

    One of the better use cases we saw recently was passing the recipient's favourite category in the entity.category parameter and setting a best sellers in category criteria for the recommendations campaigns.

    Good luck!

    Translate
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