☕[AT Community Q&A Coffee Break] 9/8/21, 8am PT: Vishal Chordia, Senior Product Manager for Adobe Target☕ | Adobe Higher Education
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Amelia_Waliany
Adobe Employee
Amelia_WalianyAdobe Employee
Adobe Employee
August 17, 2021

☕[AT Community Q&A Coffee Break] 9/8/21, 8am PT: Vishal Chordia, Senior Product Manager for Adobe Target☕

  • August 17, 2021
  • 16 답변들
  • 12517 조회

Join us for the next monthly Adobe Target Community Q&A Coffee Break, 

taking place Wednesday, September 8th, 2021 @ 8am PT

 

🗓️☕Be sure to MARK YOUR CALENDARS with a link to this thread☕🗓️

 

We'll be joined by Vishal Chordia (aka @vishalchordia), Senior Product Manager for Adobe Target, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to his areas of expertise:

  • Adobe Experience Platform
  • Audience-based Personalization
  • Real-time Customer Data Platform (RTCDP) integration with Target

  • General Adobe Target topics

 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period 
  • Must post a Question about Adobe Target
  • THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game) 

 

INSTRUCTIONS 

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @vishalchordia
  • When exchanging messages with Vishal about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Vishal

 

**For those who have joined an Adobe Target Community Q&A Coffee Break before: please note that we are no longer using formal registration pages for these events - just be sure to Mark Your Calendars to sign in here to the Community on 9/8/21 @ 8am PT, and hop onto this thread for direct answers to your questions, from Vishal

Vishal Chordia is a Senior Product Manager for Adobe Experience Platform & Personalization. Prior to joining Adobe, he spent over 12 years building Big data and ML products in five different industries across AdTech, Healthcare AI, MarTech, Telecom, and Cloud Voice to deliver a personalized experience to end-users. Vishal is passionate about helping brands creating meaningful customer experiences at scale through product innovation. Vishal holds an M.S. in Computer Engineering from Carnegie Mellon.

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out our past 2020 Adobe Target Coffee Breaks, covering a WIDE variety of Adobe Target topics, and our latest thread from our 8/11/21 Adobe Target Coffee Break with @jim_mctiernan 

    16 답변

    threaded_replies.show_previous_replies
    Amelia_Waliany
    Adobe Employee
    Amelia_WalianyAdobe Employee작성자
    Adobe Employee
    September 8, 2021

    Hi @vishalchordia, thank you for taking the time to answer questions today! What are some use cases that come from the Target and Adobe Experience Platform (AEP) integration? 

      V
      Adobe Employee
      vishalchordiaAdobe Employee
      Adobe Employee
      September 8, 2021

      Thank you Amelia for inviting me to the coffee chat today. Great question on usecases. 

       

      Brands can unlock the Audiences from Adobe Experience Platform to drive milliseconds 1:1 personalization across inbound channels with privacy and governance framework

       

      Here are some key usecases Brands can unlock on AEP Audience inside Target:

      (1) Next Event Personalization 

      (2) First-time user personalization with query param 

      (3) Cross-channel consistency between real-time and bath channels audiences 

      (4) Segment-based Governance for personalization

       

      Thank you!! 🙂 

      Vishal Chordia

        Amelia_Waliany
        Adobe Employee
        Amelia_WalianyAdobe Employee작성자
        Adobe Employee
        September 8, 2021

        Hi @vishalchordia, this question was posted by Target Community user @umamaheswari_yakkala:

        "Hi Team, I am new to the Targeting. what is this means "Adobe Target creates and maintains profiles for every individual user. This profile is stored on Target edge cluster and updated real-time." and is there any way that we can see these profiles in the Adobe Target?

        Thanks In Advance

        Uma"

        Link to original question

          V
          Adobe Employee
          vishalchordiaAdobe Employee
          Adobe Employee
          September 8, 2021

          Thank you Uma for your question. And Thank you Amelia for re-posting. 

           

          Uma - I'm going to answer the questions in regards to AEP. 

          • Adobe Experience Profile (AEP) provides an user interface to view a specific User profiles with all the attributes and Segments the user is part.  
          • With AEP becoming the center point for all audience related acitivies, you could use the AEP to view the user's profile 

          Thank you 🙂

          Vishal Chordia

           

            danielhopkins
            danielhopkins
            Level 2
            September 8, 2021

            @vishalchordia What is Target's solution for cross-domain testing/optimization? Support for this important capability was removed when at.js 2.0 was released, but that's been a long time ago. Is there a cross-domain solution that works across browsers (not relying on 3rd party cookies)?

              danielhopkins
              danielhopkins
              Level 2
              September 11, 2021

              @vishalchordia This is an important aspect of the product and it would be great to have an official response on the topic. Could you provide that? Thank you!

              danielhopkins
              danielhopkins
              Level 2
              September 8, 2021

              @vishalchordia Is there a way that we can get change logs for both the Target extension and at.js versions updated at the same time the products are released? As of now, these are delayed and it makes it hard to recommend upgrading without knowing what's in the release.

                danielhopkins
                danielhopkins
                Level 2
                September 11, 2021

                @vishalchordia You may have missed by question - can you see what can be done about this? Thank you!

                danielhopkins
                danielhopkins
                Level 2
                September 8, 2021

                @vishalchordia How many is too many? (re: "Activity QA preview links for saved activities might not load if there are too many saved activities in your account. Retry the preview links. Archive saved activities that are no longer actively used to prevent this issue from continuing to happen. (TNT-37294)"). This is from: https://experienceleague.adobe.com/docs/target/using/release-notes/known-issues-resolved-issues.html

                 

                I find that the auto-generated QA links are great and that they work most of the time - but they are not reliable and I find myself sadly not recommending them because of this. Any thoughts on why these are so unpredictable and what is being done to fix this?

                 

                Thanks!

                  V
                  Adobe Employee
                  vishalchordiaAdobe Employee
                  Adobe Employee
                  September 8, 2021

                  Thank you for your questions Daniel. Appreciate you're participation here. 

                   

                  Let me check on the ticket TNT-37294 

                   

                  Thanks

                  Vishal 🙂

                   

                    danielhopkins
                    danielhopkins
                    Level 2
                    September 8, 2021

                    Thank you @vishalchordia! I look forward to whatever you can share on the topic. I'm a fan of these QA links, but increasingly, they aren't a reliable part of the product.

                    T
                    tusharWDC
                    Level 2
                    September 8, 2021

                    Hello All,

                     

                    We want to set up recommendations based on user purchase behaviour and cart addition behaviour. We are using Launch as our tag manager. How do you suggest we set up data and send to target.

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