Advantages of using Dynamic Tag Management for Adobe Target | Community
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s_kala
s_kala
Level 2
November 28, 2017
Solved

Advantages of using Dynamic Tag Management for Adobe Target

  • November 28, 2017
  • 3 replies
  • 2480 views

Hi Guys,

I know this is an open-ended question, but I am trying to understand the advantages of using Dynamic Tag Management over using Adobe Target directly. What are some of the use-cases where using dynamic tag management will make my life easier?

Appreciate your response.

Suchindra Kala

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    Best answer by Amelia_Waliany

    Hi Suchindra, thanks for posing this question to the group!

    By using DTM for Target, you'll have an easier time managing which pages call Target. Otherwise, it can be challenging to update all pages at once with newer versions. Additionally, using DTM for Target makes for an easier integration with the Marketing Cloud ID.

    You might also find some helpful guidance in Target's documentation on Best Practices for Implementing Adobe Target using Dynamic Tag Management, as well as in Additional Resources for Implementing Target using DTM. While those are more resources for actually implementing DTM for Target, you might find some suggestions within the documentation on the benefits of using DTM for Target. Additionally, here is a recent blog post on Five Things to Know about Adobe Dynamic Tag Management

    Hope this info is helpful!

    3 replies

    R
    russpainter
    Level 3
    November 28, 2017

    If you are trying to swap content with a DTM-loaded mbox, it will most likely flicker or be delayed, because you have to wait for DTM to kick in before you can begin changing content.

    We've only used DTM-loaded mboxes for tracking. If you know that you probably won't need to test on pages that you need to track, you could leverage DTM-loaded mboxes.

      Amelia_Waliany
      Adobe Employee
      Amelia_WalianyAdobe EmployeeAccepted solution
      Adobe Employee
      November 28, 2017

      Hi Suchindra, thanks for posing this question to the group!

      By using DTM for Target, you'll have an easier time managing which pages call Target. Otherwise, it can be challenging to update all pages at once with newer versions. Additionally, using DTM for Target makes for an easier integration with the Marketing Cloud ID.

      You might also find some helpful guidance in Target's documentation on Best Practices for Implementing Adobe Target using Dynamic Tag Management, as well as in Additional Resources for Implementing Target using DTM. While those are more resources for actually implementing DTM for Target, you might find some suggestions within the documentation on the benefits of using DTM for Target. Additionally, here is a recent blog post on Five Things to Know about Adobe Dynamic Tag Management

      Hope this info is helpful!

        Amelia_Waliany
        Adobe Employee
        Amelia_WalianyAdobe Employee
        Adobe Employee
        November 30, 2017

        Hi Suchindra,

        I've spoken with a couple of other colleagues about their thoughts on the benefits of using DTM over using Target directly. In addition to the above, also note that when you use DTM, you can update your library and other implementation details without doing a code release (a big reason for tag managers to begin with). Also, if you use the ID Service and Target Tools in DTM, the libraries will always load in the right order. Hope this is helpful!

        Warmly,

        Amelia

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