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jorisdebeer
jorisdebeer
Level 4
Nov 22, 2018 10:01 PM UTC
Solved

Adobe Target Traffic Allocation Question

We launched an A/B/C Test in Adobe Target Premium on 21/11/2018. The traffic allocation was set to 33%/33%/34%

When viewing the reports in Adobe Target it shows that 30.22% of visitors saw the control, 40.87% Experience B, and 28.9% saw Experience C.

Why is the distribution of visitors different to what was configured in the test?

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    Chad GallagherAccepted solution
    Adobe Employee
    Nov 19, 2019 5:28 PM UTC

    This usually happens when an activity split is changed after it was activated, or there are unstitched sessions for A4T based activities. This link is for A4T but will apply to non A4T activities in some cases View reports - A4T FAQ

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    Adobe Employee
    Chad GallagherAdobe EmployeeAccepted solution
    Adobe Employee
    Nov 19, 2019 5:28 PM UTC

    This usually happens when an activity split is changed after it was activated, or there are unstitched sessions for A4T based activities. This link is for A4T but will apply to non A4T activities in some cases View reports - A4T FAQ

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