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Adobe Target personalization based on state and weather

Forum|Forum|1 year ago
June 2, 2024
5 replies
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Hello all,

I was wondering if Adobe Target can do email personalization with Sensei or something else based on the weather/location in a city. For example, if it's 100 degrees Fahrenheit in Florida, the email would be personalized with a beach background image and a hot summer tagline. For northern states, if it's snowing, it would create an image with mountains and snow along with a winter tagline.

TIA

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Best answer by abhinavpuri

Hi @nikunjpa1 ,

This is interesting use-case, I don't have a solution but there has to be an mechanism to pass email recipient geo-location/temperature when requesting an experience from Adobe Tagret.

It can use those parameters to create audiences and deliver the banner per activity setup.

abhinavpuri

Accepted solution

Community Advisor and Adobe Champion

Hi @nikunjpa1 ,

This is interesting use-case, I don't have a solution but there has to be an mechanism to pass email recipient geo-location/temperature when requesting an experience from Adobe Tagret.

It can use those parameters to create audiences and deliver the banner per activity setup.

pradnya_balvir

Community Advisor

Hi @nikunjpa1 ,

I have not tried but you can try using Adobe Target recommendations (Target Premium solution feature).

https://experienceleague.adobe.com/en/docs/target/using/recommendations/recommendations

kandersen-1

Community Advisor

Hi @nikunjpa1

You can definitely personalize the email based on the users location. It is a classic use case by Adobe, when they've been demoing Target in email. It's a good amount of years since i last implemented this use case, so I don't have the full overview of impact, but I believe it will be blocked by Apples ITP/restrictions they have on email tracking.

There's implementation steps here: https://experienceleague.adobe.com/en/docs/target-dev/developer/implement-email/overview

I've never done it using a weather api - i feel it should be doable. For web personalisation it is pretty straight forward, as you can use Data Providers (supported from at.js v1.3).

For an example this seems like a good read, as one of the code examples include weather:

https://experienceleague.adobe.com/en/docs/target-dev/developer/client-side/at-js-implementation/functions-overview/targetglobalsettings#data-providers

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