Adobe Target - Google Analytics or 3rd party systems Integration | Community
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burcakk14301493
Level 2
September 28, 2018

Adobe Target - Google Analytics or 3rd party systems Integration

  • September 28, 2018
  • 1 reply
  • 3841 views

Hello,

I want to import segments from Google Analytics to Target and show experience only to a specific segment. For example, I want to trigger a form in Target for people who are interested in sports etc which includes all behaviour in browser session not only in my web-site.

Another case is to integrate it with my CRM system and import segments to Adobe Target.

Is there any way to implement such scenarios?

Thank you

Burçak Köksal

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    1 reply

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    Adobe Employee
    Shruti_PremkumarAdobe Employee
    Adobe Employee
    September 28, 2018

    Hi . There is no direct way to import Google Analytics segments or your CRM data into Target. However if you have Adobe Audience manager (AAM) you can achieve both use cases  by importing your audience there and then use the AAM - Target integration to target the experience.

    Integrate Audience Manager With Target

    Advertiser Use Cases

    If you have any questions on on - boarding the audience in AAM , it would be best to post your questions in their community forum .

    Adobe Audience Manager

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