Activities using the Analytics audience do not get triggered | Adobe Higher Education
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unjib50882171
Level 2
June 11, 2018
解決済み

Activities using the Analytics audience do not get triggered

  • June 11, 2018
  • 3 の返信
  • 2697 ビュー

Hello,

I have encountered an issue in Adobe Target, and was wondering if you can advise us on this case (below)?

We have been testing some Target activities using audience segments from Adobe Analytics Marketing Cloud, but found that the Target experience does not get triggered.

However, when using Adobe Target audience segments, the experience works.

Is it because there's a certain latency time when using the Analytics audience seg. on Target? That's why the experience does not get triggered immediately to the targeted audience created from Analytics? If so, how long is the latency?

Thank you so much for your help in advance!

    このトピックへの返信は締め切られました。
    ベストアンサー PranavKaushik1789

    Hi,

    Yes there is a latency of 24-48 hours when using shared audience as this uses historical data.

    For the first time you try to qualify, data will be collected and available to use after this much latency and hence when again you try to qualify after the latency activity will get trigger.

    Audience creation options in Adobe Experience Cloud

    Hope this helps.

    3 の返信

    P
    Adobe Employee
    PranavKaushik1789Adobe Employee回答
    Adobe Employee
    June 11, 2018

    Hi,

    Yes there is a latency of 24-48 hours when using shared audience as this uses historical data.

    For the first time you try to qualify, data will be collected and available to use after this much latency and hence when again you try to qualify after the latency activity will get trigger.

    Audience creation options in Adobe Experience Cloud

    Hope this helps.

    LJ_Jones
    LJ_Jones
    Level 3
    June 11, 2018

    I typically don't use Adobe Analytics segments for audience targeting in Target because, as noted above, there is a latency.  Analytics segments are better for reporting and for looking at was has happened.  You are better off building audience segments in Target for your testing as they are more real time and better for targeting incoming traffic.

      U
      unjib50882171作成者
      Level 2
      June 12, 2018

      Thank you so much everyone!!! It's totally clear now

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