A4T panel - where to look for Lift/Conversion metric | Community
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YT_Tsutsui
Level 2
April 8, 2021
Solved

A4T panel - where to look for Lift/Conversion metric

  • April 8, 2021
  • 2 replies
  • 1301 views

It may be such a basic question but there has been a few different interpretation of this, so can you please help clarify. 

 

When we look at A/B test report generated through A4T panel, like the example on the documentation: 

https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/panels/a4t-panel.html?lang=en#Output

 

 

Lift (Mid point), -1.78% 

Confidence, 46.27% 

Or, are we supposed to read the Experience A (not control) row

Lift: -12.98%
Confidence: 74.82%  

 

Thank you for your help!

 

YT

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    Best answer by YT_Tsutsui
    Got that worked out, that the latter (-12.98% / 74.82%) would be where we should look for. A bit confusing that there should be activity level value (aggregate?) for those metrics, if they are not relevant.

    2 replies

    Y
    YT_TsutsuiAuthorAccepted solution
    Level 2
    April 8, 2021
    Got that worked out, that the latter (-12.98% / 74.82%) would be where we should look for. A bit confusing that there should be activity level value (aggregate?) for those metrics, if they are not relevant.
      R
      RamizJa
      Level 2
      February 14, 2024

      How did you get this worked out?? Who gave you the information that this is the right approach? 

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