What keys are used when audience from CDP is pushed to Target | Community
Skip to main content
R
robinl39529461
Level 3
December 6, 2024
Solved

What keys are used when audience from CDP is pushed to Target

  • December 6, 2024
  • 3 replies
  • 1181 views

Hi,

 

In our CDP we defined 2 identities:

- ECID from Adobe

- Client ID: our ID of the Client identified

 

We load online data in the CDP thanks to the source connector Adobe Analytics. We don't use any Adobe SDK or datastream.

In this connector, we also filter out the row if the cookie consent is equal to '1'.

It means that the data is available in the CDP data lake but not for profiling. So we cannot use this info for audience creation.

 

Now that I have set the scene, here are the facts:
 

- we upload information as attribute based on 'Client ID' identity to define the user to be part of the campaign. By checking the audience membership based on 'Client ID' identity, the user is part of the audience. This audience is pushed to Target as destination.

 

- this user can see the Target personalization on Edge browser but not on Chrome. By using the ECID from Chrome, I don't find any profile linked to it when I search for it based on ECID identity namespace.

 

- the same ECID from Chrome is present on the CDP datalake using query service BUT with a cookie consent equals to '1'.   So it means that this info has been filtered out for profiling in the Analytics source connector due to a level of cookie consent not ok for profiling, what is the expected behavior.

 

Now I finally reach my question:

When an audience is pushed from CDP to Target, what keys are shared for mapping?

All identities keys defined, full list of ECID or even others keys?

I have the feeling it's about ECID but I would like to validate my assumption and I don't find any doc on this.

 

So on a business point of view, the behavior makes sense but I want to validate the technical part.

I tried to make it clear as possible but don't hesitate if you need any other details.

 

Thanks in advance for your help

 

Robin

Best answer by pradnya_balvir

Hi @robinl39529461,

 

hen a user is identified as part of an audience pushed from Target's CDP (Customer Data Platform), it's typically done by matching their unique customer identifier (like an email address or loyalty program number) with the corresponding profile in the CDP, which contains detailed customer data like demographics, purchase history, website activity, and more; allowing the system to identify them as belonging to a specific audience segment based on the criteria set within the CDP. 
 
Key points about user identification in a CDP-based audience:
  • Unified customer profile:
    The CDP gathers data from various sources (like website interactions, store purchases, email engagement) to create a single, comprehensive customer profile for each user. 
     
  • Attribute matching:
    When an audience is created in the CDP, specific customer attributes (like recent purchase category, location, or loyalty tier) are selected as criteria to define the target group. 
     
  • Data syncing:
    Once an audience is defined, the CDP pushes this information to relevant marketing platforms (like Target's website or email system) where the user can be identified and targeted with personalized content based on their profile. 
     
 
Example scenario:
  • A user browses the Target website and adds items from the "home decor" category to their cart but doesn't complete the purchase.
  • The CDP captures this browsing behavior and updates the user's profile with "interest in home decor." 
     
  • The marketing team creates an audience in the CDP called "potential home decor buyers" using the "recent home decor browsing" attribute. 
     
  • When this user returns to the Target website, the system recognizes them as part of the "potential home decor buyers" audience and displays targeted banner ads related to home decor. 

I hope this will help you.

 

Thanks.

Pradnya

3 replies

kautuk_sahni
Community Manager
kautuk_sahniCommunity Manager
Community Manager
December 12, 2024

@davidross91 @parvesh_parmar @reenajohn @tof_jossic @somen-sarkar @saswataghosh Kindly take a moment to review this question and share your valuable insights. Your expertise would be greatly appreciated!

Kautuk Sahni
pradnya_balvir
Community Advisor
pradnya_balvirCommunity Advisor
Community Advisor
December 12, 2024

Hi @robinl39529461 ,

 

You can go through the documentation and video:

https://experienceleague.adobe.com/en/docs/platform-learn/tutorials/destinations/target/configure-the-target-destination

 

I hope this will help you.

 

Thanks.

Pradnya

    R
    robinl39529461Author
    Level 3
    December 13, 2024

    Hi @pradnya_balvir,
    Thanks for the doc, I learned something but I still don't get the answer to my question :
    How is the user identified in Target being part of an audience pushed from the CDP?

    What key(s) is(are) triggering the identification for Target: 

    - Profile ID from Adobe ?
    - List of all ECID linked to the Profile ?
    - List of all identities defined in the CDP ?
    - combination of it ?

    Thanks

    Robin

      RiteshY18
      Community Advisor
      RiteshY18Community Advisor
      Community Advisor
      December 20, 2024

      @robinl39529461 configure pushed audience in your target activity and define targeting based on the attribute you passed in the audience via CDP export 

        kautuk_sahni
        Community Manager
        kautuk_sahniCommunity Manager
        Community Manager
        January 20, 2025

        @robinl39529461 Did you find the suggestions helpful? Please let us know if you require more information. Otherwise, please mark the answer as correct for posterity. If you've discovered a solution yourself, we would appreciate it if you could share it with the community. Thank you!

        Kautuk Sahni
        Terms & ConditionsAccessibility statement

        Loading footer...