How to Collect and Store Multiple User Preferences in Adobe Experience Platform (AEP)?

Question

Hi Community,

In a typical e-commerce scenario, users browse "multiple" product pages and add different items to their wish list (So multiple items preferences not single item preference). How can we collect and store these "multiple item" preferences in the user profile within Adobe Experience Platform (AEP)?

I've read the article, but it seems to only update a single item preference. In reality, users might have multiple preferences.

Any ideas on how to handle this?

Thanks,
Rap

Prateek-Garg · Accepted Answer

Hi @bestimv ,

One way which I can think off (and we have done that for one of our customers) is capture this wish list data Or browse data Or add to cart (but not checked out) through Adobe Analytics Or Web SDK and store it in a profile enabled schema which contains a Product list of these items. Below are more details:

Capture Abandon browse data via Analytics and use Query service to populate the same in a profile enabled dataset/schema.
Capture Abandon Cart data via Web SDK and use AJO to populate the same in a profile enabled dataset/schema.
Once this data is present in RTCDP then use segmentation to activate.

Thanks.

Prateek

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