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RyanMoravick
RyanMoravick
Level 4
November 22, 2024
Solved

Activating Audiences to Paid Media Destinations

  • November 22, 2024
  • 4 replies
  • 886 views

Has anyone had experience with activating batch/streaming audiences to paid media destinations such as Facebooks Custom Audience, Google Ads, and The Trade Desk? I would like to understand the implications of activating batch vs streaming audiences to these destinations.

Best answer by akshaykapil23

@ryanmoravick 

 

Thank you so much for posting here in the forum:

Lets understand each of them 

 

1. Bath Segmentation - 

Batch segmentation moves all profile data at once through segment definitions to produce corresponding audiences. Once created, the resulting audience is saved and stored so that you can export it for use.

Batch audiences are automatically evaluated every 24 hours. If you want to evaluate a batch audience on demand, you can use a segment job.  Please refer to the link here  - https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/api/segment-jobs

 

2. Streaming Segmentation - Streaming segmentation is an ongoing data selection process that updates your audiences in response to user activity. Once an audience has been built and saved, the segment definition is applied against incoming data to Real-Time Customer Profile. Additions and removals to the audience are processed regularly, ensuring your target audience remains relevant.

 

Please refer to the link here - https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/api/streaming-segmentation

 

Depending on the Campaigns timeline and data that you are ingesting n the platform. We need to be very cautious if the segments will be evaluated as   Streaming or Batch.

 

If there is an ongoing campaign where the personalization is required on immediate basis, we should focus on activating Streaming segments to Streaming destination and select the appropriate profile export. There list of destinations that supports Streaming audience export  export or .CSV export 

 

Please refer to the link here, this will help you a lot - https://experienceleague.adobe.com/en/docs/experience-platform/destinations/destination-types#connections

 

4 replies

akshaykapil23
akshaykapil23
Level 3
November 26, 2024

Hey @ryanmoravick 

 

The implications for Paid Media Campaign Execution are substantial. Streaming segments provide real-time sharing across profiles to any streaming destination, allowing paid campaigns focused on real-time personalization to thrive. Immediate retargeting is critical, underscoring the importance of Streaming segments.

 

 

On the other hand, Batch segments require a longer audience realization period, typically around 24 hours. However, they play a valuable role in marketing campaigns where immediate retargeting isn't necessary. In these cases, Batch segments enable the effective creation of audience pools before launching any initiatives.

    kautuk_sahni
    Community Manager
    kautuk_sahniCommunity Manager
    Community Manager
    December 12, 2024

    @brekrut @ccg1706 @arpan-garg @narendragandhi @renatoz28 @vishnuun Kindly take a moment to review this question and share your valuable insights. Your expertise would be greatly appreciated!

    Kautuk Sahni
    RiteshY18
    Community Advisor
    RiteshY18Community Advisor
    Community Advisor
    December 30, 2024

    @ryanmoravick 

     

    Batch activation sends audience data at scheduled intervals. It’s typically used when near-real-time updates are not critical. Would be good for a static campaign and large audience set like weekly/monthly / defined criteria

     

    Streaming activation sends audience updates in near-real-time as profiles enter or exit segments. Would be good for short duration with audience dynamic in nature and requires real time personalization 

      akshaykapil23
      akshaykapil23Accepted solution
      Level 3
      December 31, 2024

      @ryanmoravick 

       

      Thank you so much for posting here in the forum:

      Lets understand each of them 

       

      1. Bath Segmentation - 

      Batch segmentation moves all profile data at once through segment definitions to produce corresponding audiences. Once created, the resulting audience is saved and stored so that you can export it for use.

      Batch audiences are automatically evaluated every 24 hours. If you want to evaluate a batch audience on demand, you can use a segment job.  Please refer to the link here  - https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/api/segment-jobs

       

      2. Streaming Segmentation - Streaming segmentation is an ongoing data selection process that updates your audiences in response to user activity. Once an audience has been built and saved, the segment definition is applied against incoming data to Real-Time Customer Profile. Additions and removals to the audience are processed regularly, ensuring your target audience remains relevant.

       

      Please refer to the link here - https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/api/streaming-segmentation

       

      Depending on the Campaigns timeline and data that you are ingesting n the platform. We need to be very cautious if the segments will be evaluated as   Streaming or Batch.

       

      If there is an ongoing campaign where the personalization is required on immediate basis, we should focus on activating Streaming segments to Streaming destination and select the appropriate profile export. There list of destinations that supports Streaming audience export  export or .CSV export 

       

      Please refer to the link here, this will help you a lot - https://experienceleague.adobe.com/en/docs/experience-platform/destinations/destination-types#connections

       

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