Setting Up a Syndication ID for a Social Campaigns
Issue
How is syndication ID set up while setting up a referral offer?
Solution
For a referrer to be given credit they must have a Marketo Syndication ID assigned.
This can be done manually (directly on the lead record) or via the social campaigns' Offer Details > Fulfillment Goal > should be set to Referred Sign-Ups. Once you set that up, the referrer will get issued a "syndication id" and be part of that social campaign's participant's list.