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KCS_Integration
KCS_Integration
Level 2
March 7, 2018

Reporting on A/B tests emails in Email reports

  • March 7, 2018
  • 2 replies
  • 4016 views

Issue Description
Why does some emails do not appear as an 'Email Filter' option in an Email/Email Link Performance Report?

docs.marketo.com/display/public/DOCS/Filter+Assets+in+an+Email+Report

 

Issue Resolution
The reason why some emails do not appear as an 'Email Filter' option in an Email/Email Link Performance report is because the emails were used in an A/B test. Similar to the product behaviour illustrated below, when adding an A/B test, the selected email will not be directly selectable or appear as an Email Filter option in an Email/Email Link Performance report.

 

"When adding an A/B test, the selected email will no longer be available for use in any other program."

docs.marketo.com/pages/releaseview.action?pageId=2359491

 

In order to report on the A/B test emails that do not appear in the Email Filter option, the parent program can be selected.


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2 replies

Franco_Hanekom
Franco_Hanekom
July 12, 2019

This is a big problem for reporting on a massive database. I work for an ad agency that send out weekly mailers and we A/B test our largest bases which is about 15. I tried using Revenue Explorer to get both final sent and A/B test splits, however the data is not adding up with the Analyitcs which I found was the most accurate. So there is no other way to include A/B tests in a overview report from the Analytics reporting section?

    Robin_Wu
    Robin_Wu
    Level 2
    December 6, 2019

    I selected the program, but the Report tab doesn't break down the metrics by each email used in the test. How can I get the delivery metrics in this format for each test email? @Vishal Sharma‌ @Cedric Roxas‌

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