Marketo Won't Recognize the Facebook Lead Ads Form Name: Invalid Value Error | Community
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A
Anonymous
July 10, 2017

Marketo Won't Recognize the Facebook Lead Ads Form Name: Invalid Value Error

  • July 10, 2017
  • 3 replies
  • 4138 views

Issue


When you are entering the names of Facebook Forms into Marketo triggers, filters, and/or other fields, Marketo may present an error (red-squiggle) under the name value, stating that the value is invalid.

 

 


Solution


The reason that Marketo states this value is invalid is because the Facebook Form has not yet been filled out for the first time. Only after an existing Marketo record has filled out the Facebook Form will the name value of the form be in the Marketo system.

If you were interested in setting up a trigger campaign to trigger off Facebook Form fillouts, you would first have to fill out the form with a test record that exists in the Marketo Lead Database. For filters within a batch campaign or Smart List, or entering the form name in any other fields, the same resolution would apply: fill out the form with a test record that you are associated with in the Marketo Lead Database.

 

 


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3 replies

A
Anonymous
July 10, 2017

This seems very counter-intuitive. Is this something that will be fixed in the future?

Jamie_Rodger
Jamie_Rodger
Level 3
October 16, 2018

I agree, this makes no sense. Does the integration capture new leads, or only updates existing leads?

pavel_plachky
pavel_plachky
Level 5
August 2, 2019

This "Feature" is causing us grief as we do not always have a test record that was sent through the particular form. We use a workaround that begin "begin with" as the criteria, but it is not ideal. Would prefer the form name could be set without having a test record in the activity history.

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