Linkedin Leads have no Inferred Country/State/City values | Community
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KCS_Integration
Level 2
April 14, 2021

Linkedin Leads have no Inferred Country/State/City values

  • April 14, 2021
  • 0 replies
  • 1400 views

Issue

LinkedIn leads generated through LinkedIn Lead Gen form does not populate Inferred State/City/Country values.

Solution

Use field mapping between Marketo and LinkedIn to make sure inferred State/City/Country fields are mapped to respective LinkedIn fields so that they are captured in Marketo.

Root Cause

The inferred State/City/Country is populated via the person tokens and that information is normally captured when a lead fills out a Marketo form. If instead, the form used is a LinkedIn form, then that information is not passed over to the Marketo lead fields.

Environment

Marketing Activities
LinkedIn Lead Gen

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