I have leads in multiple countries and need multi-lingual unsubscribe
Marketo allows you to edit the unsubscribe text globally in the Admin section.
If desired, you can create an email template for a specific language and create your unbsubscribe text manually.
1. Create new email templates. See Working with Marketo Email Templates for details.
Using this technique will affect your email performance reports. They will no longer include "unsubscribed from email" stats. Rather they will track "clicks link in email" when the lead clicks on the unsubscribe link.
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