How are the Original Search Phrase and Original Search Engine fields populated?

Question:

How are the Original Search Engine and Original Search Phrase fields populated?

Answer:

Both fields are intended to be populated if the very first webpage visit is due to the lead clicking on a link from a search engine. If the lead logs their very first webpage visit to your website via directly typing in the URL or clicking an email link then the Original Search Engine / Search Phrase will not be populated. Due to security and privacy concerns, current search engines no longer pass this informations, but we retain the fields so that leads who had values populated for them previously can retain that information.

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