Error During Program Import
Summary
Customers may face errors referencing Segmentations when importing programs between instances.
Issue
Program import fails giving an error message like the example below:
"Marketo encountered an error while importing Nurture Program: EXAMPLE - Acquisition NUR B2B [SMB] FY24 - TEST
Why: The Segmentation_Type_1003 field exists in the following objects: Person
What to do now: Create a field named Segmentation_Type_1003 in the Person object."
"Marketo encountered an error while importing Nurture Program: EXAMPLE - Acquisition NUR B2B [SMB] FY24 - TEST
Why: The Segmentation_Type_1003 field exists in the following objects: Person
What to do now: Create a field named Segmentation_Type_1003 in the Person object."
Environment
Marketing Activities
Import Program
Import Program
Solution
The simplest solution would be to temporarily remove the Segmentation references from the child assets (Smart Campaigns, Smart Lists, etc.) that currently exist in the importing Program within the source instance.
Once the import succeeds, references to the Segmentations can be re-added to the source (as well as the destination, if needed) instance's Program's assets.