Email Performance Report Clicks Doesn't Match Smart List
Issue
Issue Description
When pulling an Email Performance Report, the click total doesn't match a smart list looking for all clicks of any link in the email.
When pulling an Email Performance Report, the click total doesn't match a smart list looking for all clicks of any link in the email.
Solution
Issue Resolution
One possible reason for this is that in an Email Performance Report, the Unsubscribe link does not count as a click, only as an unsubscribe and will only show in that column. This is because people can unsubscribe via other methods, so they are all included together to give an overall view of your engagement (or disengagement in the case of unsubscribe).
One possible reason for this is that in an Email Performance Report, the Unsubscribe link does not count as a click, only as an unsubscribe and will only show in that column. This is because people can unsubscribe via other methods, so they are all included together to give an overall view of your engagement (or disengagement in the case of unsubscribe).